What message would you give the love of your life, if you had the chance for it to be displayed on a billboard over two metres high, for everyone to see? This year, Westfield is giving everyone, not just out-of-home aficionados, the chance to take part in this ultimate display of public affection. And one winner will also receive a shiny sparkly diamond ring, to the value of $5999 from Michael Hill. Yuss.
Twelve messages will be unveiled today on billboards in Auckland, Hamilton, Wellington and Christchurch. Thousands of messages have been submitted already, but the campaign will be open until 5 February. Marriage proposals are reportedly in the mix, as are demands for them. Love notes, and poems are the usual Valentine fodder, but if you're doing the message from a secret admirer thing, remember not to sign your real name. That could be awkward.
"Our sweet nothings campaign has literally put love in the air," said Linda Trainer, general manager Westfield New Zealand Shopping Centres.