WPP merges Y&R and VML

  • Advertising
  • September 28, 2018
  • Erin McKenzie
WPP merges Y&R and VML

From early 2019, Y&R will be VMLY&R after news broke this week that WPP is consolidating the creative agency with its digital agency VML.

The new entity won’t be fully operational until early 2019, at which point all Y&R offices, including those in New Zealand will be known as VMLY&R.

It will be led by global chief executive Jon Cook who is currently the global chief executive of VML. He will be supported by non-executive chairman David Sable, the former global chief executive of Y&R.

WPP chief executive Mark Read said in the announcement about the consolidation that VMLY&R will be a brand experience offering and a core agency brand for WPP.

“VML and Y&R have distinct and complementary strengths spanning creative, technology and data services that make them a perfect match. This is an important step as we build a new, simpler WPP that provides clients with a fully integrated offering and easy access to our wealth of talent and resources.”

When StopPress asked WPP what the change means for Y&R in New Zealand, an AUNZ spokesperson said:

“Longer term, by creating VMLY&R, our ability to span strategic brand building and connected brand experiences in new ways will help accelerate our business, and offer new capability to clients in Australia and New Zealand.”

Earlier this year, Y&R New Zealand saw CEO/CCO Josh Moore depart with Jono Key, managing director Y&R New Zealand and Fleur Head, managing director Wellington, assuming a dual leadership of role.

And more recently, Kim Pick and Tom Paine were announced as joint creative leaders for the Auckland and Wellington offices. 

This is a community discussion forum. Comment is free but please respect our rules:

  1. Don’t be abusive or use sweary type words
  2. Don’t break the law: libel, slander and defamatory comments are forbidden
  3. Don’t resort to name-calling, mean-spiritedness, or slagging off
  4. Don’t pretend to be someone else.

If we find you doing these things, your comments will be edited without recourse and you may be asked to go away and reconsider your actions.
We respect the right to free speech and anonymous comments. Don’t abuse the privilege.

Auckland Transport takes a hard look at the road toll with its latest road safety campaign

  • Advertising
  • November 21, 2018
  • StopPress Team
Auckland Transport takes a hard look at the road toll with its latest road safety campaign

Auckland Transport has teamed up with Ogilvy to release '64', a road safety awareness campaign that draws attention to the significant increase in Auckland's road toll in recent years.

Read more
Next page
Results for
Topics
Jobs
About

StopPress provides essential industry news and intelligence, updated daily. And the digital newsletter delivers the latest news to your inbox twice a week — for free!

©2009–2018 ICG Media. All rights reserved.
Use of this site constitutes acceptance of our Privacy policy.

Advertise

Contact Vernene Medcalf at +64 21 628 200 to advertise in StopPress.

View Media Kit