World’s first PR gallery in NZ

  • PR
  • September 7, 2009
  • Frances Chan
World’s first PR gallery in NZ

lily louis PanoIt's a smart idea that makes so much sense – show off all your clients’ products in one glitzy gallery for the media and industry bods to peruse and play with.

The concept is the brainchild of ex-Mojo PR managing partner, Jacqui Ansin. Ansin left Mojo less than four months ago to start her own PR venture, Lily & Louis. First onboard were Porsche and Audi. Nice. Since then a variety clients have come to the party – LG, BNZ, Puma and Olympic watches, Power Plate vibration training and fashion from Gucci, Dior, D&G and Briarwood among others.

lily louis showroom11-lo-res
The Lily & Louis showroom in Newton, Auckland, which used to be the Soca Gallery, ticks all the boxes for Ansin – inner-city location, ground floor, lots of parking, a massive space with crisp white walls, a mezzanine level and doors wide enough to slide in a Porsche Panamera.

The premises will also have a photographic studio and another space for health, beauty and lifestyle products. Upstairs there’s a wireless media corner that mediatti can use as a remote office.

lily louis showroom21-lo-res

“The beauty of Lily & Louis is that you can get everything you need in one visit. We’re offering a concept of 20 ideas in 20 minutes,” says Ansin. The showroom allows people to “touch, feel and experience” the latest and yet-to-be-released offerings from premium brands. Clients too, now have a perfect venue to hold demos or launches. Display plinths are on castors so products can be moved around and updated on a regular basis. BNZ even created its own glossy white stand to fit in with the L&L aesthetic.

I know you’re wondering so I’ll tell you – Louis is Ansin’s darling Bichon-Lhasa Apso cross who doesn’t go anywhere without his LV collar and Lily is his girlfriend yet to be met. Got a little dog? In media? The address is 74b France St, Newton.

lily louis showroom2-lo-res

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Wish I was there: Contiki's quid-pro-quo approach to working with influencers

  • Advertising
  • October 27, 2016
  • Erin McKenzie
Wish I was there: Contiki's quid-pro-quo approach to working with influencers

Social media stars and influencers are so hot right now, with brands across the world paying sometimes eye-watering sums to have nouveau celebs promote their products. And while this is something of a recent fad, 54-year-old Contiki built its brand on this approach long before it became fashionable. We talk to marketing director Tony Laskey about its latest influencer based campaigns, building relationships and why influencers work so well for Contiki.

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