When it comes to brand advocacy, it doesn’t get much more fervent than the love humans seem to have for Queenstown’s Fergburger. Pretty much every day, 21 hours a day, the line stretches up Shotover St and feasting upon one of its sizable delights is firmly etched onto most visitors’ to-do lists, to the point where, according to untrustworthy local Queenstown experts, it now has the second highest turnover of any business in Queenstown. International rugby players are certainly not immune from its culinary charms either, as evidenced by Irish captain Brian O’Driscoll, who, when asked in his post-match interview if he would be returning to visit said maybe, if the burger joint was calling.
Sounds like he’d be a good candiate for the Fergburger Appreciation Society (he even posted a pic of his trip there on Twitter). Although true Fergburger aficionados will fondly—if slightly hazily—remember the halcyon days when it was located in what was ostensibly a rubbish pit on Cow Lane.