Word up: Kiwi slebs talk dirty to draw attention to blood cancer

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  • September 13, 2012
  • StopPress Team
Word up: Kiwi slebs talk dirty to draw attention to blood cancer

The Cure Kids charity song 'Feel inside (and stuff like that) by The Flight of the Conchords and their Kiwi musical counterparts was quite possibly the best thing ever made. And to draw attention to World Lymphoma Day on Saturday, .99 and the Leukaemia & Blood Cancer New Zealand (LBC) have created something pretty good too, with a two minute video fronted by TV3 newsreader Hilary Barry and comedian Jeremy Corbett that asks a range of New Zealand celebrities to name a word they hate. 

Lymphoma is the most common cancer for 15-24 year olds, and the most common blood cancer in New Zealand, but, despite the fact it affects 900 people each year, Pru Etcheverry, chief executive of LBC, says very few people have heard of it.

http://www.youtube.com/watch?v=BikQ1xFQ0dg“Raising awareness of lymphoma is challenging. It’s a cancer that’s not on the radar of most New Zealanders. There are many reasons for this: it’s difficult to explain and understand and it may be difficult to diagnose as the symptoms of lymphoma are very similar to those found in many other conditions. The key thing is the persistence of the symptoms.” 

“We’re really hoping Kiwis will get in behind the drive to help publicise this relatively unknown cancer and its symptoms,” says Hilary Barry, who had a close friend diagnosed with blood cancer and, like Corbett, is a long-standing supporter of the cause.

The video also stars over twenty other New Zealand celebrities including Richard Kahui, Leigh Hart, Ian Jones, Alix Bushnell, the ‘Mad Butcher’ Sir Peter Leitch (whose quote 'panties? I fucking love panties' may have further cemented his cult-hero status), Sara Tetro, and Jay Jay, Mike and Dom from The Edge Morning Madhouse.

And for those of you keen to let your least favourite words be known, there's plenty of action on Twitter with the hashtag #ihatetheword and Facebook. 

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