The final round of the Outstanding Radio Creativity Awards (ORCA) is now done and dusted. A pair of creatives from Clemenger BBDO is $500 richer and a step closer to a trip to the Cannes Lions.
Erik Hay and Brigid Alkema's 'Nothing Beats a Jingle' campaign was a sure bet – it involves ukeleles, the grand piano of island-style string instruments.
In an effort to draw crowds to the Wellington International Ukelele Orchestra's shows, the pair devised an on air competition where local small businesses could win a unique jingle written and composed by the Orchestra.
Judges found the campaign to be clever, modern, and smacking of creativity. It helped that the jingles were good, adds one judge.
With the ORCA year over, it's now onto the Grande Orca competition for 2012/13 – with the Cannes trip grand prize. Voting for the people's choice portion is open on the Radio Bureau website.