Wired shows some spine

  • Media
  • December 4, 2012
  • Ben Fahy
Wired shows some spine

In a world where digital trickery is de rigueur, 'traditional' mediums like magazines are often seen as offering fewer creative opportunities. There are restrictions, of course, but great ideas often emanate from restrictions (Steinlager's 'We Believe', for example). And to celebrate its 20th anniversary—and to show the level of engagement it has with its readers—Wired created a brilliant Easter egg hunt. 

As it said on Wired: "Alternating colored segments on the magazine’s spine make Wired recognizable on nearly any bookshelf. But to celebrate our 20th anniversary year, at the suggestion of Wired's editors and ably assisted by their talented graphic artists, puzzlemaker Eric Harshbarger and I [Matt Selinker] broke that pattern. If you stack the covers for the issues from January to December with covers facing up, you get a surprising result. In block letters three issues tall, a message reads as: 'Our first instruction to our writers: Amaze us'. That’s a quote from Wired founding editor Louis Rossetto all the way back in issue 1.1. This wasn’t easy to spot, even though it was right in front of the readers’ eyes. It took nine issues for reader Ben Allen of Riverside, California, to crack it using the spreadsheet program LibreOffice Calc." 

This is a community discussion forum. Comment is free but please respect our rules:

  1. Don’t be abusive or use sweary type words
  2. Don’t break the law: libel, slander and defamatory comments are forbidden
  3. Don’t resort to name-calling, mean-spiritedness, or slagging off
  4. Don’t pretend to be someone else.

If we find you doing these things, your comments will be edited without recourse and you may be asked to go away and reconsider your actions.
We respect the right to free speech and anonymous comments. Don’t abuse the privilege.

Acquire Online celebrates five years of programmatic jostling

  • Media
  • September 21, 2017
  • StopPress Team
Acquire Online celebrates five years of programmatic jostling

This week, Acquire Online blew out five candles on its birthday cake – which is no small feat in the rapidly moving tech space. We caught up with directors Chris Schultz, Simon Healy and Anthony Ord to find out how they got this far and where they plan on going next.

Read more
Next page
Results for
Topics
Jobs
About

StopPress provides essential industry news and intelligence, updated daily. And the digital newsletter delivers the latest news to your inbox twice a week — for free!

©2009–2015 Tangible Media. All rights reserved.
Use of this site constitutes acceptance of our Privacy policy.

Advertise

Contact Vernene Medcalf at +64 21 628 200 to advertise in StopPress.

View Media Kit