Winter escapism: Barnes, Catmur & Friends Fijis a few hundred Kiwis

  • Advertising
  • July 24, 2011
  • StopPress Team
Winter escapism: Barnes, Catmur & Friends Fijis a few hundred Kiwis

Out-of-home advertising aims to be where the most eyeballs are. But that's often not quite enough these days and, increasingly, outdoor media owners and agencies are getting creative in an effort to get cut-through and consumer engagement, as evidenced by Barnes, Catmur & Friends' recent 'Fiji Me, Please' Adshel campaign. 

The idea was simple enough: get Kiwis to send in a picture of themselves in front of a rather tropical looking Adshel poster. And Paul Catmur says there were 330 entries.

There were plenty of boring mugshots entered, but, as the pics below attest, quite a few big creative efforts were made by some in the hope they'd get out of the New Zealand winter and win a free trip to a Polynesian paradise, including that of the winning couple with their lightshade snowman.



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Queenstown set to celebrate the best of advertising

  • Event
  • July 20, 2018
  • StopPress Team
Queenstown set to celebrate the best of advertising

Queenstown Rotary Club hopes to change the perception that advertising means annoying sales pitchy commercials at the Australasian premiere of Night of the AdEaters.

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