Winter escapism: Barnes, Catmur & Friends Fijis a few hundred Kiwis

  • Advertising
  • July 24, 2011
  • StopPress Team
Winter escapism: Barnes, Catmur & Friends Fijis a few hundred Kiwis

Out-of-home advertising aims to be where the most eyeballs are. But that's often not quite enough these days and, increasingly, outdoor media owners and agencies are getting creative in an effort to get cut-through and consumer engagement, as evidenced by Barnes, Catmur & Friends' recent 'Fiji Me, Please' Adshel campaign. 

The idea was simple enough: get Kiwis to send in a picture of themselves in front of a rather tropical looking Adshel poster. And Paul Catmur says there were 330 entries.

There were plenty of boring mugshots entered, but, as the pics below attest, quite a few big creative efforts were made by some in the hope they'd get out of the New Zealand winter and win a free trip to a Polynesian paradise, including that of the winning couple with their lightshade snowman.

 

 

This is a community discussion forum. Comment is free but please respect our rules:

  1. Don’t be abusive or use sweary type words
  2. Don’t break the law: libel, slander and defamatory comments are forbidden
  3. Don’t resort to name-calling, mean-spiritedness, or slagging off
  4. Don’t pretend to be someone else.

If we find you doing these things, your comments will be edited without recourse and you may be asked to go away and reconsider your actions.
We respect the right to free speech and anonymous comments. Don’t abuse the privilege.

Sponsored content

Reckon you're a media guru? Quiz results and answers revealed

We go through all the questions and take a look at what the right answer was according to the research from Colmar Brunton.

Next page
Results for
Topics
Jobs
About

StopPress provides essential industry news and intelligence, updated daily. And the digital newsletter delivers the latest news to your inbox twice a week — for free!

©2009–2015 Tangible Media. All rights reserved.
Use of this site constitutes acceptance of our Privacy policy.

Advertise

Contact Vernene Medcalf at +64 21 628 200 to advertise in StopPress.

View Media Kit