You there clever person, horror movie fan, bored agency creative, media student – has Ant Timpson got a deal for you. The passionate figurehead of all things film has conjured up a quirky competition to promote the film [REC] 2, the sequel to last year’s acclaimed horror hit [REC].
If you can come up with the most effective and outrageously cool marketing campaign you can win $5000 cash.
The film hits NZ on Friday the 13th of November, fresh from its world premiere at the Toronto Film Festival.
Vendetta Films approached Timpson a few weeks ago about [REC] 2 achieving a limited theatrical release with little to no marketing spend for the film.
“Vendetta had a few thousand to release the film, which basically meant a couple of newspaper ads and a tiny radio campaign,” explains Timpson.
“With that spend on traditional media, you'd be lucky to even alert the film's core fan base. I suggested we simply giveaway the marketing budget as a prize to whoever creates the most 'buzz' about the film in surprising and entertaining ways online and offline. We've made all the marketing materials available for anyone to download and use. At present my bad photoshop of the Prime Minister as a zombie is in the lead. It'd be a sad indictment on NZ's creative contingent if that won!"
The competition runs for four weeks and is open to anyone over 16. More information, marketing materials and background gossip can be found at www.rec2.co.nz. Twitterers can alert people to their work with the tag #rec2nz. The film will screen at Auckland's SkyCity Queen St, Wellington's Paramount Theatre and more TBA. Contact Ant Timpson to book.