Why did the dextrous native birds paint the road? To get TVC of the week, of course

  • TVC
  • February 8, 2010
  • Ben Fahy

Youtube Video

Who's it for: Genesis Energy

Why we like it: DraftFCB keep it old school and bravely employ the services of real, surprisingly practical, pukekos for their new TVC, instead of copping out, getting some method actor to put on a pukeko suit and head down to the blue screen. And the behind the scenes clip offers a glimpse into the heady world of animal training.  Maybe the talented pukekos can be put to work to fix the national grid.

Youtube Video

And this ad is basically the opposite of the one above. Is it in the so bad it's good category, or the so bad it's bad category? Just 21 words sung horribly, one very creepy scarecrow and 1980s-esque graphics. It's the perfect advertising storm.

And the Taste of Yellow Chocolate TVC is pretty good too (you can even judge his creative process).

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Effies 2018: DDB shines golden, takes home Grand Effie and crowned Most Effective Agency of the Year

  • Awards
  • October 19, 2018
  • Georgina Harris
Effies 2018: DDB shines golden, takes home Grand Effie and crowned Most Effective Agency of the Year

Auckland’s Shed 10 was taken over by advertising and marketing folk last night, excited to celebrate the country’s most effective marketing campaigns at the 2018 NZ Effie Awards, organised by the Commercial Communications Council in association with TVNZ.

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