Whittaker’s wins May Ad Impact Award with help with Nigella Lawson

  • Ad Impact
  • June 14, 2018
  • StopPress Team
Whittaker’s wins May Ad Impact Award with help with Nigella Lawson

Another month, another round of ads and in May it was Whittaker’s that hit the sweet spot to win Colmar Brunton's Ad Impact Award.

Its latest ad, ‘What would Nigella think of our new caramel filling?’ tells the story of how founder James Henry Whittaker came to New Zealand to find a better way, and leading the journey is Lawson. Her outfit changes transition the spot from generation to generation until she ends in the present, with the brand’s new caramel products.

The TVC is the creation of Assignment Group and Flying Fish.

‘What would Nigella think of our new caramel filling?’ won the impact award for its performance in three key areas:

  • Branding
  • Talkability
  • Persuasion

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Horse's Mouth: Sarah Williams, Spark

  • Horse's Mouth
  • August 15, 2018
Horse's Mouth: Sarah Williams, Spark

Spark announced this week it has secured the exclusive rights to the English Premier League for three years, starting in August 2019. We spoke to head of brand, communications and experience Sarah Williams in the wake of Spark securing the rights to the Rugby World Cup 2019 coverage back in April.

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