Whittaker's embraces bums and boobs for some sexy chocolate lovin'

  • Advertising
  • July 1, 2010
  • Ben Fahy
Whittaker's embraces bums and boobs for some sexy chocolate lovin'

Cadbury has its weird, slightly creepy dancing cow, which, for some, is an all-too direct connection with the source of its chocolate. And, as history has shown, when Cadbury zigs, you can expect Whittaker's to zag, so Andrew, Brian, Assignment and Curious Film have taken a much more artistic, evocative and slightly more mature approach for a new TVC.

The quite beautiful new Ebony and Ivory-themed commercial for its Dark Ghana peppermint chocolate, which features an attractive, naked inter-racial couple frolicking about erotically in pools of chocolate, was recently put up on its new website (check the ad out here and the making of is cool too). The commercial will start showing on Kiwi TV screens next week and, despite the naked bums, a hint side boob and some slightly risque chocolate sauce fancying, Whittaker's marketing manager Philip Poole says, in this day an age, he doesn't imagine there will be any restrictions on when it can be played.

It's a slightly different approach from the more comparative advertising approach that reaped rewards for the company last year on the back of the Cadbury palm oil debacle, but Poole says it's still in keeping with the core values of the brand.

"With our advertising we concentrate on the quality of the product because we do have a higher cocoa content," he says. And it's always easier to market something when you've actually got a selling point.

Darryl Ward from Curious Films directed the spot. And he's fresh from a massive Cannes Lions: he worked on the Direct Grand Prix winning 'Orcon + Iggy' campaign and, along with Derek Henderson, also created the TV and stills photography for the Media Lion Grand Prix winning Canon 'EOS Photochains' out of Leo Burnett Sydney.

Youtube Video

Also moderately interesting is the fact that the Whittaker's website is www.chocolatelovers.co.nz, while Cadbury's is www.choclovers.co.nz. Even so, Poole doesn't expect any calls from the Cadbury lawyers.

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