Whittaker's claims July Ad Impact Award

  • Ad Impact
  • August 24, 2017
  • StopPress Team
Whittaker's claims July Ad Impact Award

Whittaker's star-studded 'Destinations' ad, featuring Nigella Lawson and a few of her friends, was the standout creative effort in what was a highly competitive month. 

In the spot by Assignment Group, Lawson receives a luxurious golden box filled to the top with Whittaker’s new range of chocolate. After sending out a text to her friends, Stephen Fry, Joanna Lumley and Bill Bailey come knocking on her door to devour the spoils.

The combination of humour and a collection of likeable characters resonated with the New Zealand public, who expressed their enjoyment at the ad.

Kiwis also noted that the use of international celebrities sets the brand apart from the competition and creates the impression that Whittaker's is setting trends rather than following the crowd.

If anything, this ad was another reminder that ads don't have to shout at consumers to be effective. Quite often, a simple idea well executed is all that's needed to give New Zealanders something worth remembering and talking about.       

Fonterra also deserves a mention this month for its ad showing the reach of the dairy giant's products around the world.  

The story is really the champion in this ad, taking consumers on an informative journey from the farm to the high-end restaurants that use Anchor products internationally.

The creative makes Fonterra seem different from other milk providers, and New Zealanders also said that it conveyed new news, which is both credible and easy to understand.   

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Moving on from a 'glorified PDF': Goodfolk on reshaping the digital face of Fidelity Life

  • Brand
  • September 21, 2017
  • Erin McKenzie
Moving on from a 'glorified PDF': Goodfolk on reshaping the digital face of Fidelity Life

With a 44-year legacy in the insurance industry but a fast-moving digital environment surrounding it, Fidelity Life needed future-proofing. It called on Goodfolk and Phosphor to create a new website with its staff front and centre and as Goodfolk general manager Benn Winlove explains, the execution is a result of the client's willingness to listen to its agencies and the agencies' willingness to understand their client.

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September 21 2012: The day the social media dream died

  • Voices
  • September 21, 2017
  • Paul Catmur
September 21 2012: The day the social media dream died
Facebook

September 21 marks the five-year anniversary of the day when Facebook turned social media into just plain ‘media’. This date is probably worth noting, if not necessarily celebrating, as it marks the end of the dream of brands having unlimited conversations with their fans for free.

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Ecostore chief executive Pablo Kraus on youthful optimism, shopping habits inherited from parents and building a sustainable business

  • Q&A
  • September 19, 2017
  • StopPress Team
Ecostore chief executive Pablo Kraus on youthful optimism, shopping habits inherited from parents and building a sustainable business

Ecostore launched its first major brand campaign via DDB this week in a bid to send the message that consumers have the power to choose the kind of future they want their children to inherit. The campaign, running across various media channels, made the point that we don't have to accept the pessimistic status quo and that we can learn from the optimism of the younger members of our society. We chat to Ecostore chief executive Pablo Kraus about the insight behind the campaign and what this means for the consumers Ecostore would like to get on its side.

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Bauer announces number of executive changes

  • Movings/Shakings, brought to you by Marsden Inch
  • September 15, 2017
  • StopPress Team
Bauer announces number of executive changes

Brendon Hill, Tanya Walshe, Paul Gardiner and Michael Fuyala all move into new roles as Bauer shuffles the executive ranks. In addition, the media company has also announced a number of new editorial directors.

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