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Whittaker's claims July Ad Impact Award

  • Ad Impact
  • August 24, 2017
  • StopPress Team
Whittaker's claims July Ad Impact Award

Whittaker's star-studded 'Destinations' ad, featuring Nigella Lawson and a few of her friends, was the standout creative effort in what was a highly competitive month. 

In the spot by Assignment Group, Lawson receives a luxurious golden box filled to the top with Whittaker’s new range of chocolate. After sending out a text to her friends, Stephen Fry, Joanna Lumley and Bill Bailey come knocking on her door to devour the spoils.

The combination of humour and a collection of likeable characters resonated with the New Zealand public, who expressed their enjoyment at the ad.

Kiwis also noted that the use of international celebrities sets the brand apart from the competition and creates the impression that Whittaker's is setting trends rather than following the crowd.

If anything, this ad was another reminder that ads don't have to shout at consumers to be effective. Quite often, a simple idea well executed is all that's needed to give New Zealanders something worth remembering and talking about.       

Fonterra also deserves a mention this month for its ad showing the reach of the dairy giant's products around the world.  

The story is really the champion in this ad, taking consumers on an informative journey from the farm to the high-end restaurants that use Anchor products internationally.

The creative makes Fonterra seem different from other milk providers, and New Zealanders also said that it conveyed new news, which is both credible and easy to understand.   

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Chris Bleackley joins EightyOne

  • Advertisement
  • May 25, 2018
  • StopPress Team
Chris Bleackley joins EightyOne

Creative shop EightyOne has appointed Chris Bleackley as creative director. While Bleackley has long been part of the picture at EightyOne, he's now joined to take the helm and is helping to run the ship.

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What's over the page? 2018 MPA Conference explores innovation in magazine media, international expert John Wilpers to give keynote

  • StopPress + MPA
  • May 25, 2018
  • StopPress Team
What's over the page? 2018 MPA Conference explores innovation in magazine media, international expert John Wilpers to give keynote

Necessity is the mother of invention, and there's plenty of innovation happening in the magazine industry at the moment. That's the theme of the Magazine Publishers Association's upcoming conference, which will feature internationally renowned speaker John Wilpers sharing the findings of his 2018 FIPP Innovation in Magazine Media World Report, TRA's Colleen Ryan discussing the role of culture in changing media consumption habits and plenty more on the industry’s future from those best placed to predict it.

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The Blunt + Idealog + Generator Umbrella Experiment unveils its winner: Bonnie Brown’s Blooming ‘Brella

  • Design
  • May 25, 2018
  • Elly Strang
The Blunt + Idealog + Generator Umbrella Experiment unveils its winner: Bonnie Brown’s Blooming ‘Brella

To showcase the talents of its design community, Idealog magazine teamed up with Blunt and Generator to launch the Blunt + Idealog + Generator Umbrella Experiment. It asked Kiwis to submit an umbrella design and winner Bonnie Brown of Studio Bon will now see her design turned into a limited edition Blunt umbrella. Watch this space for details on how to buy one in the near future, or get your pre-order in now. In the meantime, Idealog chats with Brown and takes a closer look at her winning design.

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VTNZ appoints FCB as its new creative agency

  • Advertisement
  • May 24, 2018
  • StopPress Team
VTNZ appoints FCB as its new creative agency

VTNZ has appointed FCB New Zealand as its new creative agency, effective immediately. The win follows a three-way pitch initiated by VTNZ with a view of refreshing its current creative work.

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Communicating heritage without sacrificing a contemporary feel: Monteith's campaign shows how it's made for the past, present and future

To celebrate its 150th anniversary, Monteith's has released ‘Brewed for Right Now’, a campaign by Colenso BBDO watching how its brews have ingrained themselves in Kiwis lives. We speak to DB marketing director Sean O'Donnell and Colenso executive creative director Dan Wright about how the campaign showcases the brand's heritage while moving it into the future.

Horse's Mouth: Martin Yeoman and Jamie Hitchcock

  • Horse's Mouth
  • May 23, 2018
  • StopPress Team
Horse's Mouth: Martin Yeoman and Jamie Hitchcock

It was April last year Martin Yeoman and Jamie Hitchcock announced their departure from Assignment Group to start their own agency The Enthusiasts. They’ve since gone on to pick up project work for Ti Ora tea from JDE (formerly Brew Group), 2degrees, 1Above and Al Brown’s Fresh Catch, and clients including 3 Wise Men and Goodman Fielder. Earlier this year, they sat down with NZ Marketing to reflect on the year that’s been and how their history in the industry is carving their future.

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From micro to macro: Adestra on turning emails into conversations

Adestra looks at how emails can spark conversations with consumers that deliver measurable results beyond open rates.

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