Whittaker's claims July Ad Impact Award

  • Ad Impact
  • August 24, 2017
  • StopPress Team
Whittaker's claims July Ad Impact Award

Whittaker's star-studded 'Destinations' ad, featuring Nigella Lawson and a few of her friends, was the standout creative effort in what was a highly competitive month. 

In the spot by Assignment Group, Lawson receives a luxurious golden box filled to the top with Whittaker’s new range of chocolate. After sending out a text to her friends, Stephen Fry, Joanna Lumley and Bill Bailey come knocking on her door to devour the spoils.

The combination of humour and a collection of likeable characters resonated with the New Zealand public, who expressed their enjoyment at the ad.

Kiwis also noted that the use of international celebrities sets the brand apart from the competition and creates the impression that Whittaker's is setting trends rather than following the crowd.

If anything, this ad was another reminder that ads don't have to shout at consumers to be effective. Quite often, a simple idea well executed is all that's needed to give New Zealanders something worth remembering and talking about.       

Fonterra also deserves a mention this month for its ad showing the reach of the dairy giant's products around the world.  

The story is really the champion in this ad, taking consumers on an informative journey from the farm to the high-end restaurants that use Anchor products internationally.

The creative makes Fonterra seem different from other milk providers, and New Zealanders also said that it conveyed new news, which is both credible and easy to understand.   

This is a community discussion forum. Comment is free but please respect our rules:

  1. Don’t be abusive or use sweary type words
  2. Don’t break the law: libel, slander and defamatory comments are forbidden
  3. Don’t resort to name-calling, mean-spiritedness, or slagging off
  4. Don’t pretend to be someone else.

If we find you doing these things, your comments will be edited without recourse and you may be asked to go away and reconsider your actions.
We respect the right to free speech and anonymous comments. Don’t abuse the privilege.

'A real range across the board': MediaWorks launches new lifestyle channel ThreeLife

  • Media
  • February 16, 2018
  • Georgina Harris
'A real range across the board': MediaWorks launches new lifestyle channel ThreeLife

Following MediaWorks’ media event yesterday, the company has announced a few changes for 2018; including a new lifestyle channel ThreeLife, a new corporate brand identity, a shuffling of radio presenters and the return of familiar shows. StopPress talks with chief content officer Andrew Szusterman and head of programming and acquisitions Ben Quinn about the new channel, why we're seeing another season of Married at First Sight New Zealand, and the consistency in what they do.

Read more
Next page
Results for
Topics
Jobs
About

StopPress provides essential industry news and intelligence, updated daily. And the digital newsletter delivers the latest news to your inbox twice a week — for free!

©2009–2015 Tangible Media. All rights reserved.
Use of this site constitutes acceptance of our Privacy policy.

Advertise

Contact Vernene Medcalf at +64 21 628 200 to advertise in StopPress.

View Media Kit