Whittaker's claims July Ad Impact Award

  • Ad Impact
  • August 24, 2017
  • StopPress Team
Whittaker's claims July Ad Impact Award

Whittaker's star-studded 'Destinations' ad, featuring Nigella Lawson and a few of her friends, was the standout creative effort in what was a highly competitive month. 

In the spot by Assignment Group, Lawson receives a luxurious golden box filled to the top with Whittaker’s new range of chocolate. After sending out a text to her friends, Stephen Fry, Joanna Lumley and Bill Bailey come knocking on her door to devour the spoils.

The combination of humour and a collection of likeable characters resonated with the New Zealand public, who expressed their enjoyment at the ad.

Kiwis also noted that the use of international celebrities sets the brand apart from the competition and creates the impression that Whittaker's is setting trends rather than following the crowd.

If anything, this ad was another reminder that ads don't have to shout at consumers to be effective. Quite often, a simple idea well executed is all that's needed to give New Zealanders something worth remembering and talking about.       

Fonterra also deserves a mention this month for its ad showing the reach of the dairy giant's products around the world.  

The story is really the champion in this ad, taking consumers on an informative journey from the farm to the high-end restaurants that use Anchor products internationally.

The creative makes Fonterra seem different from other milk providers, and New Zealanders also said that it conveyed new news, which is both credible and easy to understand.   

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'A real range across the board': MediaWorks launches new lifestyle channel ThreeLife

  • Media
  • February 16, 2018
  • Georgina Harris
'A real range across the board': MediaWorks launches new lifestyle channel ThreeLife

Following MediaWorks’ media event yesterday, the company has announced a few changes for 2018; including a new lifestyle channel ThreeLife, a new corporate brand identity, a shuffling of radio presenters and the return of familiar shows. StopPress talks with chief content officer Andrew Szusterman and head of programming and acquisitions Ben Quinn about the new channel, why we're seeing another season of Married at First Sight New Zealand, and the consistency in what they do.

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