Whitham set to exploit 'new frontier' as chair of Digital Leadership Group

  • Advertising
  • December 9, 2010
  • StopPress Team
Whitham set to exploit 'new frontier' as chair of Digital Leadership Group

Greg Whitham, the creative director and newly appointed head of Ogilvy Interactive, has been the elected chair of the CAANZ Digital Leadership Group (DLG), replacing the outgoing chair Tony Gardner.

Whitham brings 12 years interactive experience with Kiwi brands like Weetbix, Fisher & Paykel, The New Zealand Rugby Union, Resene and the Fletchers, as well as time spent with a range of multinationals including Coca-Cola, BP, IBM and RaboPlus.

"Over the course of my career in digital I've watched and participated in the birth and evolution of social media, online video, digital out of home and online advertising," he says. "With so many avenues now opened to brands and their customers, the digital space is the new frontier in advertising."

CAANZ chief executive Rick Osborne says Whitham brings invaluable experience and understanding of the interactive space and knowledge of how best to exploit the opportunities on offer to the industry.

The DLG was established in 2008 to provide a unified industry voice with the aim of helping New Zealand businesses embrace the digital environment and develop commercial opportunities. The group comprises senior digital leaders drawn from CAANZ members who are exposed to international trends and who are at the forefront of helping clients succeed in the digital marketplace.

Gardner's role as chair was made difficult after he departed Saatchi & Saatchi when the digital arm was closed down. He recently took a role as managing director of Ogilvy Wellington.

The DLG set up a Wellington arm in May this year, with Omnicom's head of digital Craig Osborne taking up the reins.

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Kiwi entrepreneur looks to shake up the recruitment market with video CVs

  • Tech
  • September 27, 2016
  • Erin McKenzie
Kiwi entrepreneur looks to shake up the recruitment market with video CVs

Earlier this month, a young Auckland professional made headlines for using Facebook to try and land his dream job. Edward McKnight used ads on the social media site to target ASB staff as a way of applying for the role of youth and innovation sponsorship manager at the bank. And while McKnight has yet to be offered a job at ASB, it’s a sign that the traditional recruitment process of sending in a CV and crossing your fingers may be in for a shake-up. Hoping to do just that is the new recruitment platform PreviewMe. Set to have its beta version go live early next month, the website hopes to reduce the pain points of both candidates and employers by introducing video to the recruitment process.

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