Whitham set to exploit 'new frontier' as chair of Digital Leadership Group

  • Advertising
  • December 9, 2010
  • StopPress Team
Whitham set to exploit 'new frontier' as chair of Digital Leadership Group

Greg Whitham, the creative director and newly appointed head of Ogilvy Interactive, has been the elected chair of the CAANZ Digital Leadership Group (DLG), replacing the outgoing chair Tony Gardner.

Whitham brings 12 years interactive experience with Kiwi brands like Weetbix, Fisher & Paykel, The New Zealand Rugby Union, Resene and the Fletchers, as well as time spent with a range of multinationals including Coca-Cola, BP, IBM and RaboPlus.

"Over the course of my career in digital I've watched and participated in the birth and evolution of social media, online video, digital out of home and online advertising," he says. "With so many avenues now opened to brands and their customers, the digital space is the new frontier in advertising."

CAANZ chief executive Rick Osborne says Whitham brings invaluable experience and understanding of the interactive space and knowledge of how best to exploit the opportunities on offer to the industry.

The DLG was established in 2008 to provide a unified industry voice with the aim of helping New Zealand businesses embrace the digital environment and develop commercial opportunities. The group comprises senior digital leaders drawn from CAANZ members who are exposed to international trends and who are at the forefront of helping clients succeed in the digital marketplace.

Gardner's role as chair was made difficult after he departed Saatchi & Saatchi when the digital arm was closed down. He recently took a role as managing director of Ogilvy Wellington.

The DLG set up a Wellington arm in May this year, with Omnicom's head of digital Craig Osborne taking up the reins.

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