Who it's for: Fruju Fruit Whip
Why we like it: A moderately depressing, tongue in cheek look at the domestic reality of the modern day whipping boy. Unashamedly sexist, yet, at times, remarkably accurate.
This quirky, artsy Kapiti ice cream TVC has been on air for a few weeks now, but it still deserves a spot on the podium. It also offers plenty of female stereotypes to balance out the emasculation of the men-folk in the Fruju ads above.