Wherefore art thou long lunch? Shirtcliffe and Co. takes top prize in Press competition

  • Advertising
  • August 23, 2011
  • StopPress Team
Wherefore art thou long lunch? Shirtcliffe and Co. takes top prize in Press competition

A few weeks back agencies around the country were asked to put their thinking caps on by The Press and come up with a campaign to support the fundraising efforts required to rebuild the new Court Theatre in Christchurch. And the indie pairing of Shirtcliffe and Co. and Lassoo have come away with the win—as well as a long lunch and a chopper ride—for a campaign that used well known Shakespeare quotations.

And the judges decreed: "Shirtcliffe & Co presented a strong campaign with a re-energising feel that highlighted both the classical and contemporary nature of theatre and chimed effectively with the client’s business and values. Shakespeare quotations provided an immediate link to the world of theatre, whilst still being interesting and understandable to a general audience. Bright colours and a youthful typeface accentuated the playful nature of the campaign which is different from anything The Court has used in the past."

The finalists were Saatchi & Saatchi Wellington, which was second by "the narrowest of margins", Whybin\TBWA, JWT and .99/OMD, which won the People’s Choice at the NAB Expo. The .99/OMD campaign featured headlines like “Fund a bit of adultery”, “Get behind suicide” and “Support incest”, with references to famous plays revealed in the body copy. And while the judges were very impressed, the risk of alienating major donors made it a difficult campaign for The Court to envisage in print in their name.

Credits:

Creative director: Matt Shirtcliffe

Art direction: Fi Groves

Media: Lassoo and Kim Thorowood

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Kiwi entrepreneur looks to shake up the recruitment market with video CVs

  • Tech
  • September 27, 2016
  • Erin McKenzie
Kiwi entrepreneur looks to shake up the recruitment market with video CVs

Earlier this month, a young Auckland professional made headlines for using Facebook to try and land his dream job. Edward McKnight used ads on the social media site to target ASB staff as a way of applying for the role of youth and innovation sponsorship manager at the bank. And while McKnight has yet to be offered a job at ASB, it’s a sign that the traditional recruitment process of sending in a CV and crossing your fingers may be in for a shake-up. Hoping to do just that is the new recruitment platform PreviewMe. Set to have its beta version go live early next month, the website hopes to reduce the pain points of both candidates and employers by introducing video to the recruitment process.

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