Top Top Ice Cream has released a new campaign for its Memphis Meltdown, championing it as "the world's original triple dipped ice cream".
The video follows actor Tammy Davis as he does some investigative journalism to find what Tip Top is calling "knock-offs" of its Memphis Meltdown ice creams in freezers around New Zealand (StopPress is awaiting confirmation of the agency behind the campaign).
However, his investigation is more of an attack on those not eating Memphis Meltdowns as he hits ice creams out of pedestrians hands and closes the freezer on dairy customers before accosting a dairy owner for selling "fakes".
Typically, stunts like these are done to create humor in the reaction of those involved, but unfortunately in this case the victims are seemingly unaware of what is going on and even with their faces blurred it appears they are genuinely offended by Davis' actions. The result makes for some rather awkward watching.
However, it appears Kiwis are backing the ice cream brand, with the video's comments reflecting great love for the Memphis Meltdown.
Tip Top seems quite intent at the moment to draw attention to its claim of being the first triple dipped ice cream, promoting it quite heavily on its Facebook page.
But this isn't altogether surprising, given that Memphis Meltdown competitor Magnum seems to be encroaching on the 'triple dip' territory.