When inspiration strikes: ANZ and \TBWA's new TVC

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  • July 8, 2013
  • Sim Ahmed
When inspiration strikes: ANZ and \TBWA's new TVC

Most good ideas need a bit of money to get them going and ANZ Bank is positioning itself as the money lender to go to when inspiration strikes.

The Australian-owned bank's latest TVC campaign (via \TBWA) shows business people, farmers, startups and home renovators as they are struck by that light bulb idea (accompanied by CGI synapses firing). This is then followed with a slightly less exciting view of the newly-inspired visiting their local ANZ branch.

ANZ head of retail marketing Matthew Pickering says this is an original TVC created specifically for New Zealand. The scene with the young startup team reflects a key new segment the bank is targeting, says Pickering.

According to Pickering, the TVC was produced by Curious Film and directed by Ash Bolland.

It aired last night on TV, on demand services and social networks such as YouTube. ANZ sponsors TVNZ's On Demand app for iOS, taking emirate spots across the platform.

On ANZ's Facebook page, the TVC's comment section has been less about inspiration and more about gripes against the bank's service. 

This is a community discussion forum. Comment is free but please respect our rules:

  1. Don’t be abusive or use sweary type words
  2. Don’t break the law: libel, slander and defamatory comments are forbidden
  3. Don’t resort to name-calling, mean-spiritedness, or slagging off
  4. Don’t pretend to be someone else.

If we find you doing these things, your comments will be edited without recourse and you may be asked to go away and reconsider your actions.
We respect the right to free speech and anonymous comments. Don’t abuse the privilege.

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