What's Next? Mike Tod

  • What's next?
  • January 5, 2015
  • StopPress Team
What's Next? Mike Tod

We asked some stalwarts a simple question. Here’s what Mike Tod, chief marketing and customer officer at Air New Zealand, had to say.

Brand. Brand. Brand.

As companies wrestle with opportunities driven by more data and matching customer preferences, the temptation will be to trade off and under-invest in their brand. Heading down this path could be one of the biggest mistakes they make as the cost of recovering a brand's health can be crippling over time. Now, more than ever, a company needs its brand health in a premium position to help it cut through the noise and clutter in a crowded marketplace. Customers need to clearly know what a brand stands for, so that it is in their consideration set and it doesn't drift away in the sea of nothingness.

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Effies 2017: FCB basks in golden glow, owns the night with Mercury

  • Awards
  • October 20, 2017
  • Erin McKenzie
Effies 2017: FCB basks in golden glow, owns the night with Mercury
Mercury and FCB

Last night, Auckland's Langham Hotel was taken over by advertising and marketing folk eager to celebrate the country’s most effective marketing campaigns at the 2017 NZ Effie Awards. Near 200 entries had been whittled down to 100 finalists before the best of the best were invited to the stage to bask in bronze, silver and gold. Here's the low down of who won what.

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