What's Next? Lorraine Breheny

  • What's next?
  • January 7, 2015
  • StopPress Team
What's Next? Lorraine Breheny

We asked some stalwarts a simple question. Here’s what Lorraine Breheny, general manager of marketing at The Warehouse, had to say.

I’m thinking about how fast being ‘Kiwi’ is changing at the moment. The changing age profile of our population, family size and make up, increased urban/rural skews, the diversity of people thanks to accelerating immigration, increased access to and consumption of the internet, social media, real time information... None of this is brand new, but it is speeding up. And with some of those changes will come needs or opportunities for different types of products and services, different ways to communicate them and different channels to get them to the customer.

It’s all exciting stuff and calls for ongoing learning and lots of agility. I think as we continue to see our population rapidly evolve, we'll also see successful businesses do the same. And the trick will be focusing on the stuff that will make a real difference for Kiwis. Making it easier for them to interact with businesses, easier for them find what they’re looking for and easier for them to feedback on how they found the experience.

This is a community discussion forum. Comment is free but please respect our rules:

  1. Don’t be abusive or use sweary type words
  2. Don’t break the law: libel, slander and defamatory comments are forbidden
  3. Don’t resort to name-calling, mean-spiritedness, or slagging off
  4. Don’t pretend to be someone else.

If we find you doing these things, your comments will be edited without recourse and you may be asked to go away and reconsider your actions.
We respect the right to free speech and anonymous comments. Don’t abuse the privilege.

The Best of StopPress 2018

  • Media
  • December 14, 2018
  • StopPress Team
The Best of StopPress 2018

Before we shut down our computers and leave the StopPress comment section unattended (to a degree) over the Christmas/New Year break, we take a look at the highs and lows from the last 365 days with the top 10 StopPress stories.

Read more
Next page
Results for

StopPress provides essential industry news and intelligence, updated daily. And the digital newsletter delivers the latest news to your inbox twice a week — for free!

©2009–2018 ICG Media. All rights reserved.
Use of this site constitutes acceptance of our Privacy policy.


Contact Vernene Medcalf at +64 21 628 200 to advertise in StopPress.

View Media Kit