We asked some stalwarts a simple question. Here’s what Jason Paris, general manager of home, mobile and business at Spark, had to say.
2015 will see digitisation continue to create huge opportunities and challenges for New Zealand businesses.
Our geographic location is no longer the barrier for customers that it once was. We used to ask friends and family who were travelling overseas to buy us stuff from brands that weren’t available in New Zealand, but now we can go online and get it delivered to us within a week, max.
The creation of this global marketplace also means that our customers’ expectations of their brand experiences are now based on the best from around the world. I want logistics like Amazon, a shopping experience like ASOS, marketing like Red Bull, ease like Uber etc. And you need to nail it all if you want to keep (or win) my business.
The upside of all of this is that it creates a massive global marketplace for New Zealand based businesses too—and the opportunity to use our unassailable competitive advantage that is our unique New Zealand DNA that has seen us nail opportunities against much bigger players time and time again on the international stage.