Not rugby, racing and beer, but babes, Beemers and, er, more babes. That’s according to the stats on MSN’s new NZ Men page.
Launched two weeks ago, the site has notched up 273,779 page views (PVs) and more than 18,000 unique browsers. The most popular slide shows have been Hot in the City lingerie show and Sizzling Cheerleaders, with more than 30,000 PVs each. Sports and motoring are the other top interests. But the joke section is pretty dire, don’t bother.
MSN’s main audience is female (68 per cent) but with the site seeing PVs increase by 10 per cent monthly, the NZ Men page is sure to attract more blokey interaction.
While the industry focus is often placed on flashy bits happening on the surface, Contact Energy chief customer officer Vena Crawley says it's often the hard graft beneath the surface that makes the difference.