What Kiwi blokes want

  • Media
  • September 17, 2009
  • Frances Chan
What Kiwi blokes want

lingerieNot rugby, racing and beer, but babes, Beemers and, er, more babes. That’s according to the stats on MSN’s new NZ Men page.

Launched two weeks ago, the site has notched up 273,779 page views (PVs) and more than 18,000 unique browsers. The most popular slide shows have been Hot in the City lingerie show and Sizzling Cheerleaders, with more than 30,000 PVs each. Sports and motoring are the other top interests. But the joke section is pretty dire, don’t bother.

MSN’s main audience is female (68 per cent) but with the site seeing PVs increase by 10 per cent monthly, the NZ Men page is sure to attract more blokey interaction.

Some eye candy from the cheerleaders slide showSome eye candy from the cheerleaders slide show

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A perfect match: The importance of quality content and conversation in influencer marketing

  • Marketing
  • March 30, 2017
  • Erin McKenzie
A perfect match: The importance of quality content and conversation in influencer marketing

Using an influencer is nothing new in advertising. But in the past few years, the definition of the role has expanded to YouTubers, Instagrammers, bloggers and vloggers, and brands have been jumping on the bandwagon to be mentioned in newsfeeds. However, with the online space comes a new set of challenges from selecting an influencer to measuring results. We chat to Fuse content and brand experience director Holly Lindsey about choosing the right influencer for the brand, understanding the grey areas and generating organic engagement.

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