There was a fair bit of love for Westpac and DDB's tale of a comically paranoid man on StopPress last week. And it's followed that up with another fairly mad ad introducing Captain Destructo, a mad scientist/Kiwi dad/aspiring supervillain called Steve with grand plans—and, of course, the need for some financial assistance.
The first spot created an elaborate comical scenario in order to show a product benefit. And they've done it again by highlighting the common family issue of not having enough space at home—although for very atypical reasons—and the suite of loan options it has.
As it says: "Captain Destructo’s collection of supervillain stuff is starting to do more evil than good to the family home. He’s filled up the garage and it’s now encroaching on the house. Fortunately, the entire family is in agreement that a new, larger home is the answer, and Westpac has the home loan options to help."
“Steve’s fortunate to have such a loving wife, and adoring children who, instead of making him give up his plans for world-domination, suggest upgrading to a home more suitable for his hobby," says Shane Bradnick, DDB's executive creative director. "It’s another fun piece of work for Westpac, using humour to bring to light home-truths and in this case, highlight home loans."
Banks and supervillains: a match made in heaven.
Head of Brand & Marketing: Oliver Lynch
Mass Marketing Director: Andrew Twidle
Marketing Lead – Housing: Liz Byers
Marketing Manager: Mark Garland
Marketing Executive: Nathan MacKenzie
DDB Group New Zealand
Chief Creative Officer: Damon Stapleton
Executive Creative Director: Shane Bradnick
Senior Copywriter: Rory McKechnie
Senior Art Director: Adam Thompson, Nicole Sykes
Managing Partner: Elizabeth Beatty
Account Director: Mark Wilson
Senior Account Manager: Deepika Goundar
Account Executive: Kate Coppersmith
Planning Director: Rupert Price
Executive Producer: Judy Thompson
Agency TV Producer: Samantha Royal
Production Company: Scoundrel
Director: Tim Bullock
Executive Producer: Adrian Shapiro
DOP: John Toon
Production Designer: Neville Stevenson
Offline Editor: Adam Wills
Sound Design: The Coopers