Westpac draws the hits with geeky app contest video

  • Advertising
  • January 21, 2014
  • StopPress Team
Westpac draws the hits with geeky app contest video

Westpac has had nearly 30,000 YouTube views of the promotional video released for its Global App challenge, which calls on adventurous UK geeks to fly downunder and peddle their wares.

Part reverse colonialism, part 100 percent Pure New Zealand with tongue firmly in cheek, the voiceover asks geeks to be the missing piece alongside Kiwi scenery, adventure sports and sheep.

The challenge spun out of the local app competition, which asks entrants to create applications that make aspects of banking easier or more interactive.

The UK challenge prize is $20,000, with another $20,000 for travel around New Zealand.

“New Zealand is a unique country and we want this to be a unique opportunity," says Westpac head of digital Simon Pomeroy. "Not only do we want to showcase our beautiful country through an adventure holiday but while the winner is here we will help them meet Kiwi innovators so they can exchange ideas and see how we do things.”

This is a community discussion forum. Comment is free but please respect our rules:

  1. Don’t be abusive or use sweary type words
  2. Don’t break the law: libel, slander and defamatory comments are forbidden
  3. Don’t resort to name-calling, mean-spiritedness, or slagging off
  4. Don’t pretend to be someone else.

If we find you doing these things, your comments will be edited without recourse and you may be asked to go away and reconsider your actions.
We respect the right to free speech and anonymous comments. Don’t abuse the privilege.

Next page
Results for
Topics
Jobs
About

StopPress provides essential industry news and intelligence, updated daily. And the digital newsletter delivers the latest news to your inbox twice a week — for free!

©2009–2015 Tangible Media. All rights reserved.
Use of this site constitutes acceptance of our Privacy policy.

Advertise

Contact Vernene Medcalf at +64 21 628 200 to advertise in StopPress.

View Media Kit