Nothing says I love you like a massive sign outside a mall. And, to tap into the romantic spirit of the day, Westfield has once again let New Zealanders publicly declare their affection on 12 billboards around the country as part of its second Truly, Madly, Hugely campaign.
There were thousands of entries, and three marriage proposals (including a request to re-marry after eloping for a courthouse wedding ten years ago), plenty of cheese, some innuendo and a couple of slices of humour made onto this year’s winning billboards, which popped up around Auckland, Hamilton, Wellington and Christchurch overnight. And, as well as public exposure, the winning romantics go into the draw for a $6000 diamond ring.
“Truly, Madly, Hugely is a great way to show a loved one how much they mean to you," says Linda Trainer, general manager, Westfield New Zealand Shopping Centres. “Life’s too short to love quietly [ooooh, errrr] and Westfield is happy to help romantics shout a message of love to their special Valentine.”
The winning entries:
"Annemarie. Babe, after a 'shaky' start to our relationship, you're my 'green sticker' all the way! LOVE YOU LONG TIME! Kerry". Riccarton, Christchurch (Billboard location: adjacent to Columbus Coffee on Riccarton Rd)
"10 years ago we eloped in a Court House. Let's do it for real this time. Re-Marry Me Matt. Jennifer Purvis." Queensgate, Wellington (Billboard location: 104 - 106 High St, Lower Hutt)
"To My Valentine, As Complicated as it is, I Love You. It’s as simple as that. Wendy." Chartwell, Hamilton (Billboard location: Hukanui Rd)
"Trish, will you marry me? Love Richard P.S. I told you it would be a surprise! Richard Barnes." 277 Newmarket, Auckland (Billboard location: Morrow St)
"Peter, Wish we'd met years ago, you’re a Sunday-drive for my soul, you turned this house into a home. Jo Morgan." WestCity, Auckland (Billboard location: Edsel Street off the Oratia Stream entrance)
"Fletcher, being your co-pilot in life has been the best flight of my life. Kirsten McKenzie." St Lukes, Auckland (Billboard location: cnr St Lukes Road and Morningside Dr).
"Leena, you’ve travelled across the world for me, will you take a few more steps and be my wife? David Sims." Shore City, Auckland (Billboard location: on building opposite Burger King)
"Dave. To get something I never had, I had to do something I've never done. I'm glad I took that chance. Angela Metford." Pakuranga, Auckland (Billboard location: adjacent to library, Aylesbury St)
"Mark. I wanted to buy you a Valentine’s card but this billboard was all I could afford. Happy Valentine’s Day. Johanna Wilkie." Manukau City, Auckland (Billboard location: on the Westfield Manukau City office tower facing out to Wiri Station Road)
"Colin. We pledged our love long ago, since 1984 we've helped it grow, I love you more now, without your mo. Lisa Arundell." Glenfield, Auckland (Billboard location: Corner Tristram Ave/Wairau Rd)
"Since you've been stubborn about getting those glasses, I've made your valentine’s card easier to read. Love you. Jayson Urlich." Albany, Auckland (Billboard location: Don McKinnon Drive, by Courts)
"Edmund, To my Valentine! You've got me on a rollercoaster of love and I'm enjoying the ride! Liz Ryan." Downtown, Auckland (Billboard location: Fanshawe St)
Dear John, you are like my favourite pair of granny knickers, always there when i need you! Love you!
Nek Minute 2 children and an engagement ring.....can’t wait to marry you Alex Kane
To Tash,I love you more than beer and my dogs, love John
Fate brought us to Vegas, Airpoints kept us together, Love moved me to you. Marry me, again?
Tracey we have the car the house the baby and the dog now will you marry me :)
Our Valentine baby is 22 today. You bought me a red rose and nearly missed his arrival. Our love endures.
Scott, Even if your idea of fun is taking me to an electrical store, I still love you. Love, Sarah
Let everyone who sees this sing out a cheer, Natalie's proposing to Shaun because it's a leap year! HAPPY VALENTINES!
To my Scone: You are my song in the silence and light in the dark, love your Ginger slice
Happy Valentines Jake! I love you more than Apple fans love their iPhones - and you're much smarter than Siri! Lisa
Your sweet fragrance on my clothes; The warmth of your kisses on my lips; They remind me of you, Adoringly.
I promise to close cupboard doors, pick up my washing, and do the dishes. That’s how much I love you!
Hello Gooseman! Yes you Bruce! Happy Valentine's Day! You are so worth it! Bronagh
Hi Brendan, Just to say I love you lots and can you make your yummy burritos tonight, love Hannah
- As you can see, most of the winning entries are fairly earnest and we think there's room for a bit more humour. So add your romantic billboard suggestion ("You still owe me $50" or "Marriage is the leading cause of divorce but...", to the comment wall and we'll send the best one a collection of crap prizes.