The Super Bowl may be the most expensive and viewed commercial break, but these ads from Hyundai and filmmaker Wes Anderson, that aired during the Academy Awards ceremony, are in another class altogether. Cleverly targeting film buffs, the ads spoof popular movies and Knight Rider, as well as Anderson's own inimitable style. The director brings his quirky aesthetic, seen in films such as The Royal Tenenbaums and Fantastic Mr. Fox, to both commercials along with his whimsical style and retro set design.
"Modern Life" Signature Wes Anderson.
"Talk to My Car" contains elements of Chitty Chitty Bang Bang,Knight Rider, and Anderson’s cult classic, The Life Aquatic with Steve Zissou. No Bill Murray sadly, but Jeff Bridges, a 2010 Oscar winner, does provide the voiceover.