Wendy's has launched a TVC to promote its new pulled beef range. The spot, via its new agency Augusto, features team members of the Vodafone Warriors taste-testing the range and getting covered in its saucy fillings in the process.
The 15-second spot features players Matt Allwood, Blake Ayshford, Jeff Robson and Ali Lauitiiti enjoying the burger before heading into a press conference. There they discover they have pulled beef, BBQ sauce and broccoli slaw smudged and dripping from their cheeks, mouths and game jerseys.
The clip was filmed at the Vodafone Warriors HQ at Mt Smart Stadium and is currently airing on TVNZ and Sky TV.
Wendy’s marketing manager Joanne Hall says the campaign creative came from the insight that some of the most delicious food can often be a bit messy to eat.
“Our pulled beef burger definitely falls into that category so we decided to have some fun with the dilemma of eating a great burger but ending up with food all over yourself,” she says. “The Vodafone Warriors were natural front people to have some fun with the idea that having food on your face might be worth it, even at a press conference.”
To help hide the mess, Wendy’s partnered with Mr Vintage to create range of “camo” attire, featuring a pattern replicating splatters of pulled beef, sauce and slaw. The tees are being given away through Wendy’s social media.
While this is the first campaign for Wendy’s by Augusto, it’s not the first time Warriors players have been brought in for promotional purposes.
Wendy’s sponsorship of the Vodafone Warriors is now passing the eight-year mark and Hall says the locally-owned company are passionate supporters and very much committed to being part of the Warriors family.
Last year ICG-owned ad agency &Some created a campaign for the fast food chain in which several Vodafone Warriors were shown playing music by tapping the ingredients or Wendy's burgers.