Youtube VideoWellington is pretty proud of itself. And rightly so. But in a nod to its incessant capitalisation of things–and also to April Fool's—the Positively Wellington Tourism folk decided to laugh at its own expense and the expense of some of its regional rivals by claiming a few more titles.
The regional tourism organisation released a spoof news report through WellingtonNZ.com, social media and its email databases reporting Tourism Futurist Dr Ian Yeoman's findings following an “indepth and unbiased survey” and shows that Wellington may have reason to claim both Christchurch and Auckland’s titles.
MetService founding chief executive John Lumsden makes an appearance, commenting on the impact the alleged relocation of Wellington’s sun gauge by a “Whakatane woman born in Nelson and raised in Blenheim” to a broom cupboard at Bats Theatre may have had on the capital’s position in national sunshine stakes.
“While there’s naturally no question in our mind as to who is the cultural, creative, film, events, culinary, coffee and craft beer capital, a bit of debate goes on over these titles, so we thought we’d have a bit of fun with it," says PWT general manager marketing Sarah Meikle.
A ‘Capital of Absolutely Positively Everything’ t-shirt and a branded mug make an appearance, with limited numbers of the merchandise being offered through competitions on WellingtonNZ.com and PWT’s Twitter and Facebook accounts.