Wellington beats everyone on a good day

  • Advertising
  • April 3, 2012
  • StopPress Team
Wellington beats everyone on a good day

Youtube VideoWellington is pretty proud of itself. And rightly so. But in a nod to its incessant capitalisation of things–and also to April Fool's—the Positively Wellington Tourism folk decided to laugh at its own expense and the expense of some of its regional rivals by claiming a few more titles.

The regional tourism organisation released a spoof news report through WellingtonNZ.com, social media and its email databases reporting Tourism Futurist Dr Ian Yeoman's findings following an “indepth and unbiased survey” and shows that Wellington may have reason to claim both Christchurch and Auckland’s titles.

MetService founding chief executive John Lumsden makes an appearance, commenting on the impact the alleged relocation of Wellington’s sun gauge by a “Whakatane woman born in Nelson and raised in Blenheim” to a broom cupboard at Bats Theatre may have had on the capital’s position in national sunshine stakes.

“While there’s naturally no question in our mind as to who is the cultural, creative, film, events, culinary, coffee and craft beer capital, a bit of debate goes on over these titles, so we thought we’d have a bit of fun with it," says PWT general manager marketing Sarah Meikle.

A ‘Capital of Absolutely Positively Everything’ t-shirt and a branded mug make an appearance, with limited numbers of the merchandise being offered through competitions on WellingtonNZ.com and PWT’s Twitter and Facebook accounts.

This is a community discussion forum. Comment is free but please respect our rules:

  1. Don’t be abusive or use sweary type words
  2. Don’t break the law: libel, slander and defamatory comments are forbidden
  3. Don’t resort to name-calling, mean-spiritedness, or slagging off
  4. Don’t pretend to be someone else.

If we find you doing these things, your comments will be edited without recourse and you may be asked to go away and reconsider your actions.
We respect the right to free speech and anonymous comments. Don’t abuse the privilege.

TVNZ rolls out Survivor with a burst of contemporary style

  • Advertising
  • April 28, 2017
  • Erin McKenzie
TVNZ rolls out Survivor with a burst of contemporary style

With ​​Survivor New Zealand set to hit screens on 7 May, TVNZ has released another round of its campaign with a colourful, energetic video via TVNZ Blacksand, as well as unveiling the contestants. We chat to executive creative director Jens Hertzum about giving the local format a contemporary and fun feel.

Read more
Next page
Results for
Topics
Jobs
About

StopPress provides essential industry news and intelligence, updated daily. And the digital newsletter delivers the latest news to your inbox twice a week — for free!

©2009–2015 Tangible Media. All rights reserved.
Use of this site constitutes acceptance of our Privacy policy.

Advertise

Contact Vernene Medcalf at +64 21 628 200 to advertise in StopPress.

View Media Kit