The slow return to business as usual

  • Advertising
  • January 11, 2016
  • StopPress Team
The slow return to business as usual

Let’s face it. The first week back, most of us are only running about 32 percent of our peak productivity levels. Gin n’ tonics are still swilling through our brains, and our lungs are still trying to become accustomed to the office air conditioning. But this period of acclimatisation isn’t necessarily a bad thing. 

As we procrastinate by checking 1,000s of unread emails, reading AdWeek’s holiday stories (no time off for them) and finding creative ways to answer the question ‘How was your holiday?’, it also gives us some time to reflect on the whole idea of rinsing and repeating, of doing it all over again. It’s a reflective time, during which we can clean magnifying glasses and find ants to target.    

StopPress is no different. After several weeks of lying in the sun (and sometimes cowering from torrential rain), we have returned to the office to stare at blank Word documents and contemplate how we will go about spreading truth and destroying lies. 

So as we share in the communal hangover that typifies the first week back at the office, we invite the industry to share their musings with us. So please feel free to point your procrastination efforts in our direction and share your thoughts on one of the following questions:

•    What’s the biggest mistake marketers will make in 2016?
•    What will marketers focus on too much/too little this year?
•    Have things really changed that much?
•    What technology should be un-invented?
•    What’s keeping you up at night?
•    What’s next?

Alternatively, you can also share your news with us. We’re open for business and, as always, keen to hear about the campaigns, moves, shakes, innovations and random bits of gossip that have already graced 2016.

We look forward to hearing from you ( 

This is a community discussion forum. Comment is free but please respect our rules:

  1. Don’t be abusive or use sweary type words
  2. Don’t break the law: libel, slander and defamatory comments are forbidden
  3. Don’t resort to name-calling, mean-spiritedness, or slagging off
  4. Don’t pretend to be someone else.

If we find you doing these things, your comments will be edited without recourse and you may be asked to go away and reconsider your actions.
We respect the right to free speech and anonymous comments. Don’t abuse the privilege.


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