New Zealand agencies are showing off their excellence on the internet with a number of nominations in the 22nd Annual Webby Awards. Colenso BBDO, Y&R NZ and DDB NZ lead the way with three nominations each.
Colenso features among the nominees for its Pedigree ‘The Child Replacement Programme’, DB Breweries ‘DB Export Beer Bottle Sand’ and the New Zealand Breast Cancer Foundation ‘The Annoying Lump’.
Y&R makes the list twice for Heinz ‘Geoff’ ad and once for RainbowYouth’s ‘If It’s Not Gay, It’s Not Gay’.
And DDB features twice for Netsafe’s ‘Re:scam’ and once for the NZ Herald redesign.
Other New Zealand nominees include Terabyte Interactive for NZ Wine website, Stuff for its ‘Black Hands’ podcast, Heyday for its Mitsubishi Motors NZ and Garage Project work, and Alphero for the Radio NZ app.
Webby nominees and winners are selected by the International Academy of Digital Arts and Sciences.
About this year’s nominees, Claire Graves, executive director of The Webby Awards, says it’s witnessed Webby nominees use the Internet in extraordinary ways this year to break down walls, amplify muted voices, discover untold stories, and capture our attention through new innovations that engaged, surprised, and inspired.
“The Webby Awards is honored to recognise the hard work and efforts of our nominees this year who took creativity, passion, and wonder to new heights and have truly brought out the best in the Internet.”
This year has seen the awards introduce several new categories this year to honour new developments, cutting-edge capabilities and innovations across machine learning and AI. It’s a response to the era we live in being one of driverless cars, chatbots and voice assistants.
One of those nominees is DDB’s ‘Rescam’ in the Best Use of Machine Learning category.
Other nominees for the inaugural awards include Silicon Valley’s ‘Not Hotdog’, National Geographic’s Genius Chatbot, Art with Watson: Hidden Portraits, Instagram DeepText, and Samsung’s ‘The Billion Color Film’.
Those nominees also sit alongside McCann New York’s ‘Fearless Girl’, which scooped up a number of Grand Prix Awards at Caanes, including those in Outdoor, Glass, PR and Titanium categories. There’s also BBH’s ‘Human Catalogue’ for Ikea, Spotify’s ‘I’m with the Banned’ and Oprah’s SuperSoul Conversations.
All nominees are eligible to win The Webby Award, selected by the Academy, and The Webby People’s Voice Award, voted on by Internet fans around the world at http://vote.webbyawards.com.
Voting for the for the Webby People’s Voice Awards is open now until 19 April.
