There's nothing better than a graph that shows complex information simply (like this), except perhaps for a montage that shows the passage of time quickly. And, like Forrest Gump, Team America, Rocky IV and many other movies before it, Kellogg’s and JWT have embraced that classic filmic technique with a spot that aims encourage people to take the All-Bran 7 Day Challenge.
As the blurb says: "It may be called a challenge, but it’s not really one at all. Directed by Dean Hewison, the spot has some fun with that thought, pushing the challenge to the absurd by harking back to the epic training montages of '80s cinema."
Creative director Cleve Cameron says it doesn't usually make ads for Kelloggs as it's run out of Sydney, but "a little brief came in and we were able to pull it off" with a more absurd, English style humour than that usually seen from Australian ads.
Client: Kellogg’s New Zealand
Brand Manager: Abbie Malakai
Marketing and Innovation Manager: Julian Ng
Agency: JWT New Zealand
Executive Creative Director: Cleve Cameron
Copywriter: Sam Dickson
Art Director: Rod Prosser
Account Director: Sara Eichmann
Agency Producer: Mary Wall
Production Company: Two Birds
Director: Dean Hewison
DOP: Aaron Morton
Editor: Nathan Pickles
Grading: Dave Gibson @ Digipost
Flame: Jon Baxter @ Perceptual Engineering
Music: Nathan King and Andy Lynch @ Hum Studios
Sound Design: Adam Iles @ Factory Studios