We need a montage: Kellogg's adds some cheese to its bran

  • Advertising
  • September 2, 2013
  • StopPress Team
We need a montage: Kellogg's adds some cheese to its bran

There's nothing better than a graph that shows complex information simply (like this), except perhaps for a montage that shows the passage of time quickly. And, like Forrest Gump, Team America, Rocky IV and many other movies before it, Kellogg’s and JWT have embraced that classic filmic technique with a spot that aims encourage people to take the All-Bran 7 Day Challenge. 

As the blurb says: "It may be called a challenge, but it’s not really one at all. Directed by Dean Hewison, the spot has some fun with that thought, pushing the challenge to the absurd by harking back to the epic training montages of '80s cinema."

Creative director Cleve Cameron says it doesn't usually make ads for Kelloggs as it's run out of Sydney, but "a little brief came in and we were able to pull it off" with a more absurd, English style humour than that usually seen from Australian ads. 

Credits: 

Client: Kellogg’s New Zealand

Brand Manager: Abbie Malakai

Marketing and Innovation Manager: Julian Ng

Agency: JWT New Zealand

Executive Creative Director: Cleve Cameron

Copywriter: Sam Dickson

Art Director: Rod Prosser

Account Director: Sara Eichmann

Agency Producer: Mary Wall

Production Company: Two Birds

Director: Dean Hewison

DOP: Aaron Morton

Editor: Nathan Pickles

Grading: Dave Gibson @ Digipost

Flame: Jon Baxter @ Perceptual Engineering

Music: Nathan King and Andy Lynch @ Hum Studios         

Sound Design: Adam Iles @ Factory Studios

This is a community discussion forum. Comment is free but please respect our rules:

  1. Don’t be abusive or use sweary type words
  2. Don’t break the law: libel, slander and defamatory comments are forbidden
  3. Don’t resort to name-calling, mean-spiritedness, or slagging off
  4. Don’t pretend to be someone else.

If we find you doing these things, your comments will be edited without recourse and you may be asked to go away and reconsider your actions.
We respect the right to free speech and anonymous comments. Don’t abuse the privilege.

Next page
Results for
Topics
Jobs
About

StopPress provides essential industry news and intelligence, updated daily. And the digital newsletter delivers the latest news to your inbox twice a week — for free!

©2009–2015 Tangible Media. All rights reserved.
Use of this site constitutes acceptance of our Privacy policy.

Advertise

Contact Vernene Medcalf at +64 21 628 200 to advertise in StopPress.

View Media Kit