Christchurch certainly hasn’t had an easy time of it over the last few months. But one positive aspect of the earthquake has been the banding together of those affected and the lengths many New Zealanders have gone to to offer their support. The Restaurant Association of New Zealand has already raised money for its southern counterparts with events in Queenstown and at the Grove Restaurant in Auckland. And now a billboard constructed from broken plates and glass from some of the hardest hit restaurants in Christchurch has been employed to try and get the punters to book their Christmas parties and support the city's local restaurateurs.
The mosaic-style billboard, which was made by the team at Hotfoot, along with Christchurch artist Donna Steel, Pataka Pottery owner Maureen Johnston and some very willing art students.
The billboard hits the road in Christchurch today and once all the restaurants are booked out, it will be auctioned off in panels, with all the proceeds going back to the Canterbury Earthquake Appeal. The call for bookings will also be going out through a radio campaign.
With the All Blacks vs Lions matches an occasion for both hardcore enthusiasts and fairweather fans alike, plenty of brands have been quick to grab a slice of the sport's lucrative commercial pie. In honour of this, we present to you our completely arbitrary set of awards for rugby mania in adland.