Smartphones just keep getting smarter and smarter. Even the NZ Hi-Tech Awards think so, hence awarding mobile voucher company VoucherMob the Ministry of Science & Innovation Best Hi-Tech Start-up category at the Hi-Tech Awards held in Wellington last week.
The VoucherMob team describes the service as a user friendly app that delivers discount vouchers direct to shoppers’ smartphones who select from a list of retailers to get exclusive offers sent direct to their phone.
The judges said they were impressed with how VoucherMob had identified a real market need and a value proposition for those needs. They also noted the innovative approach to its business model, and called it “humble, competent, considered and a reflective learner”.
An app like VoucherMob may be considered a part of the wider family of daily deal sites, which would certainly explain its popularity and success. As Michael Carney explains in this blog about the group buying frenzy, retailers are using deal sites (and apps) to their advantage. VoucherMob is a prime example as it is managed by retailers themselves—they set the price, duration and quantity of what is on offer.
VoucherMob CEO Scott Bradley says the team provide the technology to enable a closer relationship between retailers and consumers.
“It’s a great way for shoppers to save money and a fantastic sales tool for retailers. A really powerful call to action that is cost effective to run, generating virtually instant sales and a tangible way to track the effectiveness of digital marketing.”
The win comes just as VoucherMob gets ready for its expansion across the ditch.
“Winning Best Start Up just when VoucherMob is about to embark on expansion into Australia is acknowledgement that we have a product that people see value in and is also a moment for our team to reflect on the great work that’s been achieved to date,” says Bradley.
VoucherMob beat out Lifetime Health Diary, Pingar and Yonix to take out the award.
The panel of 48 judges included Dell founder Michael Dell, Howard Charney, SVP Cisco and Gary Hamel, Fellow of the World Economic Forum and the Strategic Management Society. For techies that want to find out who won what at the Hi Tech Awards, head over to their website at www.hitech.org.nz.