Vodafone changes tack with Christmas ad, aims for warm fuzzies rather than laughs

  • Advertising
  • November 21, 2014
  • StopPress Team
Vodafone changes tack with Christmas ad, aims for warm fuzzies rather than laughs

Unlike the UK, where marketers still seem quite partial to launching a massive festive campaign, New Zealand brands tend to keep things slightly more understated. In the UK, Vodafone got the entire country to sing 'Let it Go' from the movie Frozen. But the New Zealand outpost has taken a more lovey dovey approach, with a classic telco ad that focuses on the emotional power of the Christmas connection. 

As it says on the blurb: "Christmas is time for family, friends and loved ones to come together, but it's just not the same when someone is not there. The Vodafone 4G network helps you share Christmas with those not with you."

Compared to Vodafone's previous ads via FCB, which have been looking for laughs rather than warm fuzzies (its ad promoting Fantastic Fridays made it into the finals of Fair Go's worst ad category), this is a bit of a shift. But unlike many other corporate mascots, at least Rolleston is a proven actor, so it's not too much of a stretch. Now we wait for Spark to say Vodafone stole the idea

And for all those who haven't heard that song enough already, here's the UK musical. 

This is a community discussion forum. Comment is free but please respect our rules:

  1. Don’t be abusive or use sweary type words
  2. Don’t break the law: libel, slander and defamatory comments are forbidden
  3. Don’t resort to name-calling, mean-spiritedness, or slagging off
  4. Don’t pretend to be someone else.

If we find you doing these things, your comments will be edited without recourse and you may be asked to go away and reconsider your actions.
We respect the right to free speech and anonymous comments. Don’t abuse the privilege.

Next page
Results for
Topics
Jobs
About

StopPress provides essential industry news and intelligence, updated daily. And the digital newsletter delivers the latest news to your inbox twice a week — for free!

©2009–2015 Tangible Media. All rights reserved.
Use of this site constitutes acceptance of our Privacy policy.

Advertise

Contact Vernene Medcalf at +64 21 628 200 to advertise in StopPress.

View Media Kit