Vodafone and FCB call on Kiwis to sleep in to help cancer research

  • Advertising
  • May 14, 2018
  • StopPress Team
Vodafone and FCB call on Kiwis to sleep in to help cancer research

Vodafone DreamLab, which launched in New Zealand last week, is encouraging people to donate their phone's processing power to help fast-track cancer research. In a campaign by FCB, it's showing Kiwis all they need to do is download the DreamLab app and turn it on while their phones charge overnight. 

The campaign is fronted by Kiwi musician and broadcaster Anika Moa, who has herself experienced a family loss to cancer. The minute-long spot sees Moa depicting the app while walking the streets in her pyjamas. She encourages Kiwis to jump on board stating, “a little snooze goes a long way”.  

The campaign consists of a hero TVC which is supported by a number of social videos, contextual pre-rolls and eDMs.

Vodafone New Zealand chief executive Russell Stanners says, most people will be affected by cancer at some stage in their lives, either directly or indirectly so it’s fair to say that we all have a vested interest in finding a cure.

“We wanted to show Kiwis that you don’t have to sacrifice a lot to help, something as simple as downloading an app can have a massive positive influence. Vodafone DreamLab demonstrates a way we can use our smartphones for a greater good.”

To promote the app, FCB has instigated a nationwide sleep-in on Friday 18 May, challenging businesses to let their employees start work at 10am.

Chief creative officer at FCB New Zealand James Mok says getting New Zealand involved by inviting them to take part in a nationwide sleep-in is a great win-win-win for the public, accelerating cancer research, and everyone affected by cancer.

“It’s brilliant how many companies are already getting onboard by asking their staff to download the app and giving them an extra hour of sleep. #goodnightcancer.”

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Movings/Shakings: 18 May

  • Movings/Shakings, brought to you by Marsden Inch
  • May 18, 2018
  • StopPress Team
Movings/Shakings: 18 May

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Deadpool 2 takes over TVNZ

  • Advertisment
  • May 18, 2018
  • StopPress Team
Deadpool 2 takes over TVNZ

With Deadpool 2 currently on cinema screens, lead star Ryan Reynolds has lent his world-famous character to a Broadcasting Standards spot for TVNZ as part of a campaign for the film in collaboration with 20th Century Fox, TVNZ and MediaCom.

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Industry shows support for Bowel Cancer Awareness in pro bono campaign

  • Advertising
  • May 18, 2018
  • Erin McKenzie
Industry shows support for Bowel Cancer Awareness in pro bono campaign

Next month is Bowel Cancer Awareness Month and to get the message out there, this weekend a campaign showing that bowel cancer can affect young people is rolling out. It will hit our screens, radios, streets and papers thanks to the goodwill of agencies and media companies offering pro bono creative and media space.

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