Vodafone and FCB call on Kiwis to sleep in to help cancer research

  • Advertising
  • May 14, 2018
  • StopPress Team
Vodafone and FCB call on Kiwis to sleep in to help cancer research

Vodafone DreamLab, which launched in New Zealand last week, is encouraging people to donate their phone's processing power to help fast-track cancer research. In a campaign by FCB, it's showing Kiwis all they need to do is download the DreamLab app and turn it on while their phones charge overnight. 

The campaign is fronted by Kiwi musician and broadcaster Anika Moa, who has herself experienced a family loss to cancer. The minute-long spot sees Moa depicting the app while walking the streets in her pyjamas. She encourages Kiwis to jump on board stating, “a little snooze goes a long way”.  

The campaign consists of a hero TVC which is supported by a number of social videos, contextual pre-rolls and eDMs.

Vodafone New Zealand chief executive Russell Stanners says, most people will be affected by cancer at some stage in their lives, either directly or indirectly so it’s fair to say that we all have a vested interest in finding a cure.

“We wanted to show Kiwis that you don’t have to sacrifice a lot to help, something as simple as downloading an app can have a massive positive influence. Vodafone DreamLab demonstrates a way we can use our smartphones for a greater good.”

To promote the app, FCB has instigated a nationwide sleep-in on Friday 18 May, challenging businesses to let their employees start work at 10am.

Chief creative officer at FCB New Zealand James Mok says getting New Zealand involved by inviting them to take part in a nationwide sleep-in is a great win-win-win for the public, accelerating cancer research, and everyone affected by cancer.

“It’s brilliant how many companies are already getting onboard by asking their staff to download the app and giving them an extra hour of sleep. #goodnightcancer.”

This is a community discussion forum. Comment is free but please respect our rules:

  1. Don’t be abusive or use sweary type words
  2. Don’t break the law: libel, slander and defamatory comments are forbidden
  3. Don’t resort to name-calling, mean-spiritedness, or slagging off
  4. Don’t pretend to be someone else.

If we find you doing these things, your comments will be edited without recourse and you may be asked to go away and reconsider your actions.
We respect the right to free speech and anonymous comments. Don’t abuse the privilege.

Year in Review: Jens Hertzum, TVNZ Blacksand

  • Year in Review
  • December 18, 2018
  • Jens Hertzum
Year in Review: Jens Hertzum, TVNZ Blacksand

Every year, StopPress asks players in the local industry for their reflections on the marketing year that was. Here's what Jens Hertzym, executive creative director at TVNZ Blacksand, has to say.

Read more

Year in Review: Daz and Ast, Flava

  • Year in Review
  • December 17, 2018
  • StopPress Team
Year in Review: Daz and Ast, Flava

Every year, StopPress asks players in the local industry for their reflections on the marketing year that was. Here's what Darryl-Mathew Suasua and Astley Nathan (Daz and Ast) from Flava's breakfast show have to say.

Read more

Vodafone moves creative account to DDB

  • Advertising
  • December 17, 2018
  • StopPress Team
Vodafone moves creative account to DDB

Vodafone has made a new home for its creative account, moving it from FCB to DDB.

Read more

Social scoreboard

Zavy and StopPress have worked together to create a scoreboard that compares how the top 25 traditional media advertising spenders in New Zealand have performed on social media over the past 30 days, updated in real time.

topics
Follow The Money
Follow The Money
Follow the money. It’s an axiom that journalists have believed in for years and a ...
Regional Rundown
Regional Rundown
StopPress takes a trip down the country to see who the audiences and agencies are ...
Beyond the Page 2018
Beyond the Page 2018
In conjunction with the MPA, the Beyond the Page series shows how some of the ...
Insight Creative
Insight Creative
Insight Creative specialises in shaping business stories out the core insights that often lie under ...
Beneath the Surface
Beneath the Surface
In this series, brought to you by Microsoft, we talk to a conceptual photographer, illustrator ...
20/20 (tele)vision
20/20 (tele)vision
Media consumption is changing. But by how much?
The Hot List
The Hot List
Our rundown of the hottest shows, brands and creators in New Zealand media. 1. magazine ...
Cannes Lions 2017
Cannes Lions 2017
All the winners, the shortlists and the drama from this year's edition of advertising biggest ...
Merger Mania
Merger Mania
All our stories on the nation's two failed mergers in one place
Bauer Beyond the Page
Bauer Beyond the Page
When it comes to creating branded content, there are few better in the Kiwi market ...
The Indies
The Indies
Over the course of this series of articles, we look at how always-nimble indy agencies ...
AdRoll on automation
AdRoll on automation
Marketing automation is tipped to eventually become the only way advertising is traded in the ...
Game Changers
Game Changers
It’s all about PEOPLE. Join us as we discuss global insights, ideas and innovations from ...
TVNZ-NZ Marketing Awards 2015
TVNZ-NZ Marketing Awards 2015
Celebrating all the winners of the 2015 TVNZ-NZ Marketing Awards.
Future Tense
Future Tense
In a new series, StopPress talks to a range of newsmakers currently trying to shine ...
Beyond the Page
Beyond the Page
In conjunction with the MPA, the Beyond the Page series shows how some of the ...
Up Country
Up Country
In conjunction with News Works, the Up Country series talks with some of New Zealand's ...
Sounding off
Sounding off
As part of a content partnership with MediaWorks, we've asked a few of the company's ...
StopPress Podcasts
StopPress Podcasts
We sit down for a chat with industry leaders to find out what they're up ...

The Best of StopPress 2018

  • Media
  • December 14, 2018
  • StopPress Team
The Best of StopPress 2018

Before we shut down our computers and leave the StopPress comment section unattended (to a degree) over the Christmas/New Year break, we take a look at the highs and lows from the last 365 days with the top 10 StopPress stories.

Read more
Peeling back the layers of successful packaging
Sponsored content

Peeling back the layers of successful packaging

Packaging design is a complex web of factors that go far beyond beauty. Award-winning design agency, Milk outlines the key questions to consider when creating packaging.

voices

Save the date: Stoppies will return in the new year

  • The Stoppies
  • December 14, 2018
  • StopPress Team
Save the date: Stoppies will return in the new year

On 14 February 2019, the StopPress team will be showering the industry in love as we take a look back at the best of 2018 at The Stoppies brought to you by oOh!.

Read more

Guyon Espiner moves from Morning Report in RNZ changes

  • Radio
  • December 14, 2018
  • Radio New Zealand
Guyon Espiner moves from Morning Report in RNZ changes

Guyon Espiner is stepping down from RNZ's Morning Report presenter role next year in a series of radio presenter changes.

Read more
ThinkTV: How New Zealand's television collective is tracking nearly one year in
news

ThinkTV: How New Zealand's television collective is tracking nearly one year in

Nine months into Think TV, we ask chairman Glen Kyne to reflect on what New Zealand’s first television collective has achieved in the last year and what we can look forward to in 2019.

DDB shines gold and Special Group shines silver at Campaign Agency of the Year 2018 Awards

  • Awards
  • December 14, 2018
  • StopPress Team
DDB shines gold and Special Group shines silver at Campaign Agency of the Year 2018 Awards

There was plenty to celebrate last night at the Campaign Agency of the Year 2018 Awards as local agencies took to the stage, with DDB New Zealand and Special Group collecting the most gongs.

Read more

New World cooks up a feast to take out November's Ad Impact Award

  • Ad Impact
  • December 14, 2018
  • StopPress Team
New World cooks up a feast to take out November's Ad Impact Award

November saw another great selection of new adverts but there can only be one winner of the Colmar Brunton Ad Impact Award and this month it is New World with 'Enjoy Better'.

Read more
NZME's chief executive officer Michael Boggs on the last year of radio and what's to come
Sponsored content

NZME's chief executive officer Michael Boggs on the last year of radio and what's to come

With 2018 coming to an end, StopPress talks to Michael Boggs, NZME's chief executive officer, about the highs of radio in 2018, including on-air and online performance, as well as what's in store for NZME's 2019 offering.

Gray Matters: A time for giving, the grey dollar, reputation, digital advertising, young people and Facebook, and wasted ad spend

  • Voices
  • December 13, 2018
  • StopPress Team
Gray Matters: A time for giving, the grey dollar, reputation, digital advertising, young people and Facebook, and wasted ad spend

Graham Medcalf takes a look at the week that was, covering gift giving, 50+ Christmas spending, the tech giants’ share of digital advertising dollars, the move away from Facebook, and extravagant spend increasing credibility.

Read more

Tourism New Zealand campaign educates on responsible camping

  • Advertising
  • December 13, 2018
  • StopPress Team
Tourism New Zealand campaign educates on responsible camping

Tourism New Zealand and MBIE have created an integrated campaign directly targeting campers to help educate and encourage responsible camping this summer.

Read more

Katie Walton becomes Spark PR & Activate general manager

  • Advertising
  • December 13, 2018
  • StopPress Team
Katie Walton becomes Spark PR & Activate general manager

Spark PR & Activate has promoted Katie Walton to general manager.

Read more

New Zealand Twitter trends for 2018

  • Media
  • December 13, 2018
  • StopPress Team
New Zealand Twitter trends for 2018

A place for sharing news, opinions and pictures of your cat, we take a look at the trends and most tweeted about on New Zealand Twitter for 2018.

Read more
Next page
Results for
Topics
Jobs
About

StopPress provides essential industry news and intelligence, updated daily. And the digital newsletter delivers the latest news to your inbox twice a week — for free!

©2009–2018 ICG Media. All rights reserved.
Use of this site constitutes acceptance of our Privacy policy.

Advertise

Contact Vernene Medcalf at +64 21 628 200 to advertise in StopPress.

View Media Kit