Val Morgan lets digital advertisers follow audiences to work

  • Advertising
  • March 11, 2016
  • StopPress Team
Val Morgan lets digital advertisers follow audiences to work

Australian digital outdoor business Val Morgan Outdoor has crossed ditch today, launching in New Zealand as VMO and bringing a new work place advertising product with it.

Its network of digital screens will be placed in Auckland's work environments to connect advertisers to an audience through video as well as showing news and sport, financial information, weather ad directory information.

The network launch spans across 22 Auckland CBD and fringe locations with a further 40 set to roll out across the year.

In a release, VMO managing director, Anthony Deeble said the digital screens are its fastest growing network.

“We plan to have 250 screens in premium office buildings in CBD locations in both North and South Island by the end of the year.”

 Total investment in the New Zealand network by the end of 2016 will equate to more than $2 million.

As well as the screens, VMO is also launching DART, 'Digital-outdoor Audiences in Real Time', to the New Zealand market.

Using audience measurement devices, DART offers anonymous audience analytics that demonstrate who has viewed a camping and how long they are engaged. By mid-2016 DART will measure 15,000 NZ viewers on a weekly basis.

This is a community discussion forum. Comment is free but please respect our rules:

  1. Don’t be abusive or use sweary type words
  2. Don’t break the law: libel, slander and defamatory comments are forbidden
  3. Don’t resort to name-calling, mean-spiritedness, or slagging off
  4. Don’t pretend to be someone else.

If we find you doing these things, your comments will be edited without recourse and you may be asked to go away and reconsider your actions.
We respect the right to free speech and anonymous comments. Don’t abuse the privilege.

Easy to say, hard to do: the thinking behind Murphy and Jennings' Newsroom

  • Media
  • December 2, 2016
  • Damien Venuto
Easy to say, hard to do: the thinking behind Murphy and Jennings' Newsroom

The news this week of veteran news heads Mark Jennings and Tim Murphy launching a news service was widely celebrated across journalism circles, with many applauding the arrival of a publication dedicated to, as Murphy said, focusing on quality and “doing the news”. But was that excitement a bit pre-emptive? And – the question of the ages – how is it going to pay for it all?

Read more
Next page
Results for
Topics
Jobs
About

StopPress provides essential industry news and intelligence, updated daily. And the digital newsletter delivers the latest news to your inbox twice a week — for free!

©2009–2015 Tangible Media. All rights reserved.
Use of this site constitutes acceptance of our Privacy policy.

Advertise

Contact Vernene Medcalf at +64 21 628 200 to advertise in StopPress.

View Media Kit