Very native advertising: Schick and Y&R aim to tame feral faces

  • Advertising
  • June 3, 2014
  • StopPress Team
Very native advertising: Schick and Y&R aim to tame feral faces

The growing popularity of facial coverings among certain sections of the male populous has led some to predict we have now reached 'peak beard', where the more beards there are, the less appealing they become. If so, that's good news for the razor makers who sell the tools required for proper beard maintenance. And Schick and Y&R have attempted to push that anti-beard agenda by showing a series of men who have quite literally gone feral as part of a campaign for its new Hydro Groomer. 

Almost like Okuma's kidults ads (and in what could be seen as the advertising version of Margaret Mahy's The Three-legged Cat), the shots of men with bushy beards seem normal from a distance but on closer inspection reveal themselves to be furry animals wrapped around the men's faces. And Schick and Y&R are asking bearded chaps to post pictures on social media under the #FreeYourSkin hashtag and win some things. 

The campaign has received a fair bit of media attention so far, with stories in the Daily Mail, Buzzfeed, London tube rag Metro and many others, as well as a fair bit of sharing from beard/animal lovers. 

What's next? Advertising in the beards themselves

This is a community discussion forum. Comment is free but please respect our rules:

  1. Don’t be abusive or use sweary type words
  2. Don’t break the law: libel, slander and defamatory comments are forbidden
  3. Don’t resort to name-calling, mean-spiritedness, or slagging off
  4. Don’t pretend to be someone else.

If we find you doing these things, your comments will be edited without recourse and you may be asked to go away and reconsider your actions.
We respect the right to free speech and anonymous comments. Don’t abuse the privilege.

Digital agency Rush wins at Australasian CX Awards

  • Digital
  • October 23, 2018
  • StopPress Team
Digital agency Rush wins at Australasian CX Awards

New Zealand-based design and technology studio Rush has been awarded Best Customer Experience Partner (Technology or Advisory) at the annual CX Awards held in Sydney.

Read more
Next page
Results for

StopPress provides essential industry news and intelligence, updated daily. And the digital newsletter delivers the latest news to your inbox twice a week — for free!

©2009–2018 ICG Media. All rights reserved.
Use of this site constitutes acceptance of our Privacy policy.


Contact Vernene Medcalf at +64 21 628 200 to advertise in StopPress.

View Media Kit