Very animated

  • TVC
  • June 28, 2011
  • Ben Fahy

Youtube Video

Who's it for: Toshiba by Clemenger BBDO Sydney and Yukfoo

Why we like it: It's pretty tough not to become derivative and cliched with your marketing efforts if you're a sponsor of the Rugby World Cup. Certain boxes just need to be checked. And we can probably expect to see a number of slow-motion shots of large men in tight uniforms holding up trophies, scoring tries, kissing babies or endorsing various sponsors' products in the coming months. But Toshiba has created a very cool animated spot to celebrate its relationship with the tournament by using Auckland studio Yukfoo's 2D character animation and transferring it to a living room. Good soundtrack too. And extra points for the cartoon blood splattering.

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Year in Review: Paul Millward, DB Breweries

  • Year in Review
  • December 19, 2018
  • Paul Millward
Year in Review: Paul Millward, DB Breweries

Every year, StopPress asks players in the local industry for their reflections on the marketing year that was. Here's what Paul Millward, sales director at DB Breweries, has to say.

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