Vegas vs Roto-Vegas in Cody's first ever TVC

  • Advertising
  • March 11, 2012
  • Cath Winks
Vegas vs Roto-Vegas in Cody's first ever TVC

Youtube VideoThink neon-filled skylines, The Strip, epic experiences, and of course a wedding chapel. Cody's new TVC, made by Barnes, Catmur & Friends and Curious, marks Cody’s first foray into television commercials, and takes three good mates on a man-cation to Sin City... so, will it measure up to the real Vegas, back home?

The world’s most famous entertainment city is the location for the 45 second commercial for the Independent Liquor brand and features three best friends on an epic trip. While they are there, they take some time to reflect on their experience and realise that although the city of blonde bombshells, hot tubs and bright lights can be fun, it is a different kettle of fish compared to New Zealand’s Roto-Vegas.

Cody’s marketing manager, Tim Beck says the first-ever Cody’s TVC is fun and entertaining.

“Since Cody’s is the original 250ml bourbon and cola drink, we think it deserves its first-ever television ad. The new ad represents a very exciting time for the brand, and we’ve created an epic campaign that we think Cody’s fans will love.”

What’s more, Cody’s is giving away a trip to Las Vegas and $10,000 spending money to one lucky fan and their three mates, as well as over $100,000 of prizes. To enter, buy any pack of Cody’s, get a unique code and text to be in to win.


  • Executive Creative Directors: Daniel Barnes, Paul Catmur

  • Account Director: Sally Willis

  • Creative: Paul Catmur, Brent Carlyle

  • Art Director: Brad Stratton

  • Producer: Jackie Clark

  • Film: Curious

  • Director: Miki Magasiva


Bourbon and Coke RTDs are something of a specialty of Independent Liquor's. They also market Woodstock, which had a pretty memorable Crack a Woody campaign, done by Colenso back in 2009.

Youtube Video

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  • Radio
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  • Radio New Zealand
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