According to a study commissioned by San Francisco-based advertising agency Heat, advertising and marketing types are pretty unique in their use of social media. Perhaps unsurprisingly, ad types are three times more likely to pay attention to brands on Facebook and Twitter. But—more interestingly—they're also much more likely to do drugs (26 percent vs three percent of the general public), throw up from excessive drinking (37 percent vs nine percent) and hook up with a colleague (26 percent vs eight percent).
The leaves are turning and time is running out to show your thinking at the TVNZ-NZ Marketing Awards – entries close Friday 2 June at 5pm. Enter now to showcase your skills in one of the new categories.