Up the talk, decrease the violence

  • TVC
  • August 31, 2010
  • Ben Fahy

Youtube Video

Youtube Video

Who's it for: Campaign for Action on Family Violence by DraftFCB

Why we like it: DraftFCB has been staking a serious claim for the title of social change specialists in recent times (and in very recent times it has apparently started production on what has been called the mother of all shoots for its first National Bank TVC). And the two new spots for the Campaign for Action on Family Violence, which liken friends and family who don't speak up about family violence to cardboard cut-outs, affirms that position. It's a powerful spot for the 'It's Not Okay' campaign and, as with its hugely successful depression work with John Kirwan, it's about bringing issues that are normally hidden out into the open.

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Effies 2018: DDB shines golden, takes home Grand Effie and crowned Most Effective Agency of the Year

  • Awards
  • October 19, 2018
  • Georgina Harris
Effies 2018: DDB shines golden, takes home Grand Effie and crowned Most Effective Agency of the Year

Auckland’s Shed 10 was taken over by advertising and marketing folk last night, excited to celebrate the country’s most effective marketing campaigns at the 2018 NZ Effie Awards, organised by the Commercial Communications Council in association with TVNZ.

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