Up the talk, decrease the violence

  • TVC
  • August 31, 2010
  • Ben Fahy

Youtube Video

Youtube Video

Who's it for: Campaign for Action on Family Violence by DraftFCB

Why we like it: DraftFCB has been staking a serious claim for the title of social change specialists in recent times (and in very recent times it has apparently started production on what has been called the mother of all shoots for its first National Bank TVC). And the two new spots for the Campaign for Action on Family Violence, which liken friends and family who don't speak up about family violence to cardboard cut-outs, affirms that position. It's a powerful spot for the 'It's Not Okay' campaign and, as with its hugely successful depression work with John Kirwan, it's about bringing issues that are normally hidden out into the open.

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Where to next? Adland on the future of media

Where to next? Adland on the future of media

Earlier this year, we asked industry insiders to share their thoughts on the challenges and changes facing media. Hear what they had to say and their solutions to some of the problems.

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