Who's it for: Royal New Zealand Air Force by Saatchi & Saatchi, Resn, Paragon Electronic Design and Kennedy Model Making.
Why we like it: We featured an ad that employed the services of miniatures in this section last week, but this week's miniature thing has the added bonus of online interactivity, which brings some gamification into the mix and enables users to experience four live simulated challenges on YouTube they might get to experience in real-life if they joined up. Pretty cool. And pretty complex.
Who's it for: Sovereign by TBWA\ and Exposure
Why we like it: It's a tough sell trying to make insurance companies likable at the best of times—and it's even harder after a massive natural disaster that has led to a host of negative media coverage about the industry—but they've given it a pretty good shot by getting all Trainspotting on our asses for the Choose Life campaign.
Who's it for: Telstra by DDB Sydney and Cirkus
Why we like it: Only someone with a heart of stone wouldn't be moved by these anthropomorphic phones.