With semester two of the academic year kicking off next month, the University of Auckland have released a new campaign urging the next generation of leaders to be restless in their pursuits.
An integrated brand campaign created by J. Walter Thompson (JWT) New Zealand features a 30-second TVC that brings to life the research and study that puts the university at the forefront of innovation. The video evokes the campaign's title, 'Never Stop', to be a fast-paced progression through the frontiers of science, technology, engineering and medicine.
“The work of [the university's] staff and students is a driver of progress for the benefit of all New Zealanders and the wider world,” says Justin Barnes, executive creative director at JWT New Zealand. “The ‘Never Stop’ campaign brings this relentlessness to life in a way that's as unique, diverse and distinctive as the university itself.”
The multi-layered campaign, which spans television, online film content, outdoor and digital channels, launched on June 11. A website has also been set up to host the TVC and provide more information for prospective undergraduate and postgraduate students.
'Never Stop' is an extension of the University of Auckland and JWT's 2015 campaign 'Achieve the Amazing' which sought to attract students by trumpeting what makes it a “world-ranking” university. Once again, the university was ranked as New Zealand's leading university in the 2017 QS World University Rankings, coming in at 81st place, worldwide.
Managing Director – Simon Lendrum
Executive Creative Director – Justin Barnes
Creative Director – Nina East
Copywriter – Bob Moore and Rafi Stone
Art Director – Nick Houghton and Mariona Comas-Wesselo
Head of Design – Glenn Chapman
Agency Producer – Richard Hollingum
Head of Planning – Jacqueline Smart
Digital Strategist – Grant Henderson
Group Account Director – Lisa Rixon
Senior Account Manager – Bonnie Shum
Account Manager – Bambi Bamba
Head of Digital Production – Ant Brosnan
Digital Producer/Developer – Paul Hamblett
Digital Producer – Rachel Bowater
Digital Creative - Sasha Fowler
Community Manager – Anita Chhiba
Senior Mac Operator – Iain Wood
Director – James Soloman
Producer – Tulsi Bramley
Deputy Vice Chancellor – John Morrow
Director of Communications and Marketing – Dianne Head
University Marketing Manager – Kirsten McHarg
Advertising and Promotions Manager – Bridgette Dewar
Online Marketing Coordinator - Laura Zechel