Undertow Media adds some local flavour to King Arthur trailer

  • Advertising
  • May 19, 2017
  • StopPress Team
Undertow Media adds some local flavour to King Arthur trailer

Hollywood movie trailers airing in New Zealand are normally limited to a standard montage of snippets from the motion picture, with the content rarely being localised in any way.  

However, Australasian distributor Roadshow Films has decided to add a couple of local faces to the mix for the King Arthur: Legend of the Sword trailer.

Interviews with WBO Joseph Parker and UFC fighter Dan Hooker are spliced into the film trailer, providing a local link to the film's central theme that greatness can come from humble origins.

The pair of trailers were developed by PR and content agency Undertow Media and are currently running on TV and digital channels.

"While King Arthur has broad appeal amongst young men due to its acclaimed director Guy Ritchie, slick production and incredible cast, the key to ensuring its box office success is an engaging communications strategy that speaks directly with our audience through two local figures that embody all that the film represents – stepping up, overcoming adversity and becoming a champion (or ‘king’) when the odds are against you," says Stacie Beeksma, marketing manager for Village Roadshow Pictures at Roadshow Films.

Roadshow films will be hoping that that film, starring Jude Law and Charlie Hunnam, performs better in the local market than it has internationally.

According to the Guardian, the film made US $44.9 million across 51 international markets, well below the $175 million production budget spent by Warner Brothers.

The film opened at local cinemas on 18 May. 

Credits: 

Client: Roadshow Films 
PR and content agency: Undertow Media 
Production: Brewery 
Media agency: OMD 

This is a community discussion forum. Comment is free but please respect our rules:

  1. Don’t be abusive or use sweary type words
  2. Don’t break the law: libel, slander and defamatory comments are forbidden
  3. Don’t resort to name-calling, mean-spiritedness, or slagging off
  4. Don’t pretend to be someone else.

If we find you doing these things, your comments will be edited without recourse and you may be asked to go away and reconsider your actions.
We respect the right to free speech and anonymous comments. Don’t abuse the privilege.

Sponsored content

The expanding programmatic playground

Banner ads were only the start of the game. Damien Venuto digs into the digital sandpit and unearths a few new toys at the marketer’s ...

The great Facebook News Feed change: what you need to know

  • Voices
  • January 18, 2018
  • Michael Fuyala
The great Facebook News Feed change: what you need to know

Following the announcement that Facebook will be refocusing News Feeds to favour posts from family and friends, Bauer Media's head of digital, Michael Fuyala, takes a look at what the changes mean for publishers and what should be considered when executing campaigns.

Read more
topics
Beneath the Surface
Beneath the Surface
In this series, brought to you by Microsoft, we talk to a conceptual photographer, illustrator ...
Insight Creative
Insight Creative
Insight Creative specialises in shaping business stories out the core insights that often lie under ...
20/20 (tele)vision
20/20 (tele)vision
Media consumption is changing. But by how much?
The Hot List
The Hot List
Our rundown of the hottest shows, brands and creators in New Zealand media. 1. magazine ...
Cannes Lions 2017
Cannes Lions 2017
All the winners, the shortlists and the drama from this year's edition of advertising biggest ...
Merger Mania
Merger Mania
All our stories on the nation's two failed mergers in one place
Bauer Beyond the Page
Bauer Beyond the Page
When it comes to creating branded content, there are few better in the Kiwi market ...
The Indies
The Indies
Over the course of this series of articles, we look at how always-nimble indy agencies ...
AdRoll on automation
AdRoll on automation
Marketing automation is tipped to eventually become the only way advertising is traded in the ...
Game Changers
Game Changers
It’s all about PEOPLE. Join us as we discuss global insights, ideas and innovations from ...
TVNZ-NZ Marketing Awards 2015
TVNZ-NZ Marketing Awards 2015
Celebrating all the winners of the 2015 TVNZ-NZ Marketing Awards.
Future Tense
Future Tense
In a new series, StopPress talks to a range of newsmakers currently trying to shine ...
Beyond the Page
Beyond the Page
In conjunction with the MPA, the Beyond the Page series shows how some of the ...
Up Country
Up Country
In conjunction with News Works, the Up Country series talks with some of New Zealand's ...
Sounding off
Sounding off
As part of a content partnership with MediaWorks, we've asked a few of the company's ...
StopPress Podcasts
StopPress Podcasts
We sit down for a chat with industry leaders to find out what they're up ...
features

Stoppies 2017: Vogel's brings Campaign of the Year to its table

Last year saw Vogel's roll out its first TV campaign in a decade, and it was worth the wait. 'What do you bring to the ...

voices

Movings/Shakings: 16 January

  • Movings/Shakings, brought to you by Marsden Inch
  • January 16, 2018
  • StopPress Team
Movings/Shakings: 16 January

Industry happenings at 95bFM, MediaWorks, APN Outdoor, Radio New Zealand, Pead PR, Energi, Discovery Communications and NZME.

Read more
Sponsored content

Inside Black Hands: Revisiting one of New Zealand's most notorious murders

For 20 years the David Bain Family Murders have captured New Zealand’s imagination and now they're doing so in a 10-part podcast series that dives ...

Year in Review: Erik Hay, Little Giant

  • Year in Review
  • January 12, 2018
  • Erik Hay
Year in Review: Erik Hay, Little Giant

Every year, StopPress asks players in the local industry for their reflections on the marketing year that was. Here's what Erik Hay, creative director at Little Giant, has to say.

Read more
Next page
Results for
Topics
Jobs
About

StopPress provides essential industry news and intelligence, updated daily. And the digital newsletter delivers the latest news to your inbox twice a week — for free!

©2009–2015 Tangible Media. All rights reserved.
Use of this site constitutes acceptance of our Privacy policy.

Advertise

Contact Vernene Medcalf at +64 21 628 200 to advertise in StopPress.

View Media Kit