The Marketing Association has announced the return of its Brainy Breakfast event series for 2013, and there's a new sponsor on board, with Ubiquity taking over from past sponsor Jericho.
"We're interested in content that is challenging, just out of reach, that will make our audience think," says Marketing Association chief executive Sue McCarty. "We'd like them to say 'I think we can make use of that and be ahead of the crowd'."
She says the new sponsorship with Ubiquity shows a commitment to promoting robust industry discussion on emerging digital tools and techniques, which is a great fit with the Marketing Association's "commitment to up-skilling our industry with relevant and valuable information enabling economic growth in New Zealand".
Ubiquity offers solutions for multi-channel marketing including email, mobile, social and web using their Engage platform and managing director Nathalie Morris says the sponsorship is a natural partnership for the company as it focuses on fostering good practice through client and industry education.
“Ubiquity has seen significant growth in the last couple of years, helping marketers face the rise of data-driven marketing and cope with the proliferation of digital channels. Similarly, the Brainy Breakfast series has also grown as marketers recognise that it‟s never been more important to stay up to date with the latest innovations in this area,” said Morris. “We're looking forward to working with the Marketing Association to ensure Brainy Breakfasts continue to inspire New Zealand marketers."
The first event in the 2013 series will take place on Friday 8 March in Auckland, when the topic 'Facebook Re-booted' will be on the menu.
Claire O’Connell, Facebook's new head of sales, will share the latest tips, trends and tools of the nation's most popular social network, and she will be joined Brid Drohan Stewart from Coca Cola and Craig Dunn, founder of the charity Paw Justice.
Stewart will discuss the role of Facebook in the Share a Coke Campaign and the importance of Facebook engagement for brands and Dunn willshare the tactics it used to build one of the biggest Facebook followings in New Zealand with over a quarter of a million likes—and more than three times that number actually talking about them in a single week.
Get your tickets to the first event here.