Uber appoints Special Group as creative agency

  • Advertising
  • May 5, 2017
  • StopPress Team
Uber appoints Special Group as creative agency

Special Group has been appointed Uber’s creative agency across New Zealand and Australia.

It’s understood the appointment comes after fierce competition between Australian agencies, however, when StopPress contacted Special Group it was unable to comment.

According to Mumbrella, there were three stages for the agencies to go through, including an initial introduction and credentials consultation, followed by several short lists.

It also says the ride share company’s local work was previously coming from Gold Coast agency 40/40 Creative. However, it's unsure if the agency was also behind the campaigns we've seen in New Zealand that celebrate Uber drivers by giving an insight into their lives.

Locally, Uber has also been part of a number of initiatives, including a kitten delivery via the SPCA, a Dragons' Den style business pitch for Techweek and a fleet of ice cream and milk deliveries with Lewis Road Creamery. More recently, it's launched UberEats to deliver restaurant meals to hungry Uber users.

Yesterday, Uber celebrated three years of ridesharing in New Zealand, which has seen its rider numbers build to 300,000 and driver partners grow to 4,000 across Auckland, Wellington and Christchurch.

However, during those years, it’s faced a number of crises due to safety concerns surrounding its drivers and how it pays them. One Mumbrella commenter suggested it hires a damage limitation agency rather than a creative one.

But a local creative agency and subsequent campaign work may help to improve the image as well.

The appointment follows the news that Special Group Australia's founding creative partners, Matty Burton and Dave Bowman, will be departing to take over the Google Zoo operation across the Asia-Pacific region in August.

This is a community discussion forum. Comment is free but please respect our rules:

  1. Don’t be abusive or use sweary type words
  2. Don’t break the law: libel, slander and defamatory comments are forbidden
  3. Don’t resort to name-calling, mean-spiritedness, or slagging off
  4. Don’t pretend to be someone else.

If we find you doing these things, your comments will be edited without recourse and you may be asked to go away and reconsider your actions.
We respect the right to free speech and anonymous comments. Don’t abuse the privilege.

Effies 2018: DDB shines golden, takes home Grand Effie and crowned Most Effective Agency of the Year

  • Awards
  • October 19, 2018
  • Georgina Harris
Effies 2018: DDB shines golden, takes home Grand Effie and crowned Most Effective Agency of the Year

Auckland’s Shed 10 was taken over by advertising and marketing folk last night, excited to celebrate the country’s most effective marketing campaigns at the 2018 NZ Effie Awards, organised by the Commercial Communications Council in association with TVNZ.

Read more
Next page
Results for

StopPress provides essential industry news and intelligence, updated daily. And the digital newsletter delivers the latest news to your inbox twice a week — for free!

©2009–2018 ICG Media. All rights reserved.
Use of this site constitutes acceptance of our Privacy policy.


Contact Vernene Medcalf at +64 21 628 200 to advertise in StopPress.

View Media Kit