There's been a bit of coverage recently around mouthwash being 'a disaster' for health', with those who swill increasing the risk of heart attacks and strokes. Turns out ads for mouthwash can sometimes have the same effect, if Tom Paine and Carlos Savage's Orca-winning campaign for Colgate Plax is any guide.
The judges of the combined December/January round—Josh Lancaster & Jamie Hitchcock (Assignment Group), Kate Humphries (Media Design School) and David Bell—were impressed by the Y&R pair's “brave approach”, commenting the campaign was a “tight idea based on a truth", with “good writing” and “joyously produced”.
The pair receive the $1000 jackpot in prize money, limited edition Martin Horspool certificates and the glory of hosting the ORCA trophy until another agency wins it off them.
The February ORCA round closes off on Monday 17 February. Enter now at trb.co.nz.