An extremely scientific Twitter survey has revealed New Zealand's most memorable advertising jingles. And the 'winner'? John Rowles, with his irresistible sexy stuttering on the 'GGGGGGGG-Gerard' number, of course.
Chief jingle judge David MacGregor (@joegreenz), the man responsible for starting the survey, says: "Sadly, the Gerard ad with John Rowles left an indelible mark on the national psyche."
Check out the ad, as well as the rest of the highly enjoyable, ridiculously nostalgic 'It's a SELLebration' section on the Film Archive website, here. As it states, they don't make 'em like they used to.
And, in case you were wondering, here are some of the Kiwi Twitterati's favourite jolly jingles, plucked from the annals of ad history for your listening and viewing pleasure (warning: if dabbled with, these annoyingly catchy ditties will probably stay bouncing around in your head for weeks, perhaps even months).
Somewhat surprisingly, the 'Gotta get a Gottage' and Flake's 'only the crumbliest, flakiest chocolate' jingles failed to make the cut.