TVNZ-NZ Marketing Awards 2018: the New Zealand Automobile Association and AA Insurance crowned Supreme

  • Awards
  • September 14, 2018
  • Erin McKenzie
TVNZ-NZ Marketing Awards 2018: the New Zealand Automobile Association and AA Insurance crowned Supreme
New Zealand Automobile Association and AA Insurance

Last night, at the Cordis Hotel, the New Zealand marketing industry celebrated the best in business. And while there was plenty of success on show, it was The New Zealand Automobile Association and AA Insurance that took out the Supreme Award, while Simon Jarvis from New Zealand Racing Board (TAB) was named Marketer of the Year.

Returning for his eighth year at the TVNZ-NZ Marketing Awards stage, was host Te Radar, who attempted to keep an excited crowd under control. The theme ‘Same Tools: Different Results’ was paired with TVNZ’s launch of Project Runway New Zealand so fittingly the night kicked off with a video watching him create an ensemble inspired by Chadwick Boseman’s Met Gala outfit.

Te Radar’s opening was followed by Marketing Association CEO Tony Mitchell and ICG Media publisher and editorial director Ben Fahy taking to the stage to discuss the coming together of strategic brilliance, creative excellence and impressive commercial results.

Showing off their impressive results was Supreme Award winner was The New Zealand Automobile Association and AA Insurance, that picked up the coveted Award after already scoring the Consumer Products & Services, Best Brand Extension/Innovation and Best Collaboration awards.

The Supreme judges said AA's award entry demonstrated a high level of strategic marketing nous.

“There was a clear line of sight on the business problem at hand that, if left unresolved, had the potential to be a showstopper in the future. The team demonstrated excellence in end-to-end execution of the marketing value chain – where the customer is very much at the heart. It was a complex project that disrupted BAU thinking. Marketing has clearly led this to drive impact, extending the AA's trusted brand position into a new category – tapping into existing customers and recruiting new blood. Solid foundations have been set.”

Another double winner was the Health Promotion Agency, with its Best Use of Sponsorship win for Smokefreerockquest 2017 and the Healthcare/Beauty Award for its Oral Health Campaign – ‘Baby Teeth Matter’.

And while not a double winner on the night, Subaru’s and Barnes, Catmur & Friends Dentsu’s win of Long-Term Agency Partnership comes after the duo was declared the most successful marketing partnership across Asia-Pacific at the annual APAC Marketing Awards event last week.

Fly Buys was also a repeat winner, taking out the B2B Award for the second year in a row.

Also enjoying deserved wins were Air New Zealand, Auckland Council, BP Oil New Zealand, Earthwise Group, FMG, Genesis, Harrison Grierson, Health Promotion Agency, J H Whittaker & Sons, Movember Foundation, New Zealand King Salmon, New Zealand Racing Board (TAB), NZME, NZSki, Samsung Electronics NZ, Subaru of New Zealand, T&G Global, The Warehouse, Trustpower and TSB Bank.

While there was plenty for organisations to celebrate throughout the night, as the night drew to an end it was time for individuals across the industry to be celebrated.

This year, it was Simon Jarvis from New Zealand Racing Board (TAB) taking home the Marketer of the Year Award. On stage he thanked his team for their work and expressed his pride in the results they’ve achieved since he joined the organisation in December 2016.

The Rookie Marketer Award went to Rebecca Barnett from Loyalty NZ who also used the opportunity to thank her team and congratulate her fellow finalists.

The biggest round of applause, however, went to Kevin Bowler as he was inducted into the TVNZ Marketing Hall of Fame.

TVNZ’s Blacksand created an inspirational video including speeches from the Honourable Sir John Key, past inductee Theresa Gattung and fellow colleagues of Kevin’s. TVNZ CEO Kevin Kenrick presented Bowler with his accolade saying:

“Kevin is a business person with some great marketing skills, he is someone who understands the commercial side and creative side and brings it all together to make some magic.”

The organisers of the Awards, Marketing Association and NZ Marketing/StopPress, particularly wish to acknowledge the support of the Award sponsors: premier sponsor TVNZ, principal sponsors Adshel and Energi and category sponsors Bauer Media Group, BrandWorld, GrownUps, Mailshop, Nielsen, Skykiwi, TRA and TRB.

A full list of winners can be found below and short descriptions of the winners can be found at the awards hub on StopPress. In-depth case studies of all the winners can be found in the soon-to-be-released awards edition of NZ MarketingSubscribe now and you'll receive the awards edition as a bonus issue, or get the digital version of the magazine here

See the winners gallery here.

Winners

Supreme Award sponsored by TVNZ

New Zealand Automobile Association and AA Insurance, 'AA Home Response'

Individual Awards

Marketing Hall of Fame sponsored by TVNZ

Kevin Bowler

Marketer of the Year sponsored by Energi

Simon Jarvis, New Zealand Racing Board (TAB)

Rookie Marketer of the Year

Rebecca Barnett, Loyalty NZ

Sector Awards

B2B

Fly Buys, Fly Buys Crew Education and Advocacy

Consumer Products & Services sponsored by SkyKiwi

New Zealand Automobile Association and AA Insurance, 'AA Home Response'

Fast Moving Consumer Goods sponsored by BrandWorld

New Zealand King Salmon, Regal Manuka Smoked Salmon

Financial & Banking

FMG, 'FMG Advice Worth Listening To'

Healthcare/Beauty

Health Promotion Agency, Oral Health Campaign - 'Baby Teeth Matter'

Media/Publishing sponsored by Nielsen

NZME, 'Discover More' – The Relaunch of nzherald.co.nz Consumer Campaign

Not-for-Profit sponsored by Mailshop

Movember Foundation, 'Movember'

Public Sector

Auckland Council, 'Safeswim'

Retail sponsored by The Radio Bureau

The Warehouse, 'The Warehouse - Delivering Better Value Everyday'

Technology sponsored by Adshel

Samsung Electronics NZ, 'Samsung Data Drive'

Travel/Leisure sponsored by GrownUps

Air New Zealand, 'Project Blackout / Air New Zealand'

Utilities/Communications

Genesis, 'Genesis: The Start of Something New'

Excellence Awards

Best Brand Extension/Innovation

New Zealand Automobile Association and AA Insurance, AA Home Response

Best Brand Transformation

TSB Bank, TSB Brand Relaunch

Best Collaboration

New Zealand Automobile Association and AA Insurance, AA HOME

Best Emerging Business/New Brand

Earthwise Group, Glow Lab Natural Skincare

Best In-House Marketing

NZSki, 'Early Bird' Campaign

Best Internal Marketing Strategy

Harrison Grierson, Harrison Grierson HG+ME

Best Marketing Communications Strategy

J H Whittaker & Sons,'Nigella! I Was Just Passing...'

Best Marketing on a Shoestring Budget

T&G Global, 'T&G Global Hot Potato'

Best Purpose-Driven Marketing Strategy

BP Oil New Zealand, 'BP and Surf Life Saving NZ: In it for life. Together.'

Best Use of Customer Insight/Data sponsored by TRA

New Zealand Racing Board (TAB), 'TAB Training'

Best Use of Sponsorship

Health Promotion Agency, Smokefreerockquest 2017

Long-Term Agency Partnership

Subaru of New Zealand, Subaru and Barnes, Catmur & Friends Dentsu

Long-Term Marketing Excellence

Trustpower, Trustpower Multi-Product Bundling

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